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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. It’s addictive.

Blogging 287
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” that they probably read the main tech blogs. The start of this series was, Should Your Startup Announce Funding ?

Blogging 309
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When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication?

SoCal CTO

In this post, I want to look at just the question of when it makes sense to use Facebook Connect, Twitter Oauth, OpenID, Yahoo Browser-Based Authentication, Google Friend Connect or basically any of the other authentication mechanisms. Interestingly, they are not including Google Authentication. Identity Wars: Google & Yahoo!

Google 292
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Google Enters Financial Products Comparisons Market

socalTECH

Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation. According to Google Thursday, it has launched Google Advisor , a new service to help users find mortgage, credit card, CD, or checking and savings account offers and rates.

Google 180
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Google Cloud will launch its Los Angeles region in July

TechCrunch LA

It’s no secret that Google has long planned to open a cloud region in Los Angeles. But as Google announced today , the new Los Angeles cloud region will go live in July, making it the company’s fifth region in the U.S. That’s not what Google is focusing on today, though. West Coast was in the works, after all.