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Both Sides of the Table
MARCH 8, 2010
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
Both Sides of the Table
DECEMBER 20, 2010
Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets.
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Both Sides of the Table
MARCH 27, 2011
By definition, you read blogs. This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. My suggestion is to blog about your industry.
InfoChachkie
JULY 25, 2012
Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things. According to Google, adding phone numbers to search placements has the added benefit of helping improve click through performance by 5-30%. Want to know more about how to avoid a mobile snafu?
Both Sides of the Table
APRIL 11, 2011
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. Good comment community = viral blog.
InfoChachkie
JUNE 3, 2013
an email) to about 35 people. blogging, in a sense. If we had a blogging platform then, we would have been blogging. I''m not talking about one or two people responding, we get 10, 15, 20 responses for a particular problem. So we were connected to people that helped us get our money back. every three weeks.
InfoChachkie
JULY 23, 2012
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.
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