Remove make-it-work-the-real-story
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Make It Work- the real story

InfoChachkie

Entrepreneurs are inundated with success stories, but far less is written about ventures that do not succeed. However, Eric recently posted the following insights on his blog. The real story behind Make It Work’s demise isn’t exciting. Make It Work was an amazing company. I was wrong.

RSS 170
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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat.

Startup 160
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It super charges a business that is closer to product delivery.

Press 319
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How to use PR Firms at Startups

Both Sides of the Table

There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to doing it myself. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.

Startup 349
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I think many board members (including VCs) were trained 10+ years ago when life was very different and their advice often comes from an outdated lens.

Startup 355
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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. I’ve also seen the converse too many times – sales reps who walk into a meeting and spout out, “so, tell us what’s not working in your manufacturing process!”. Click here. This post is about the “P” or pain. That is still “pain.”

Sales 367