Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 24, 2015

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging will improve your site search engine ranking.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JANUARY 27, 2013

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” that they probably read the main tech blogs. I will put the full list of posts here. Perception = reality.

Blogging 309

Blogging Journal Press Startup 309

Startup Professionals Musings

JANUARY 29, 2017

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often. Skip the Flash videos. Help visitors navigate.

Customer 160

Customer Custom FAQ Technical Review 160

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 124

Ideas Tips Marketing Social Media 124

Both Sides of the Table

JUNE 17, 2010

I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? Many people reading today’s blog post would have seen it by clicking through on Twitter. Tags: Sales & Marketing Advice Start-up Advice.

Blogging 289

Blogging RSS Startup News 289

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. I recommend that you experiment to find the best sites for your business, with the majors including Twitter, Facebook, Instagram and YouTube.

Marketing 94

Marketing Social Media Technical Review Customer 94

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

AUGUST 10, 2012

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

socalTECH

APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

USC 196

USC Sites Blogging Content 196

socalTECH

NOVEMBER 16, 2010

Hollywood-based BUZZMEDIA , the online publisher of entertainment focused blogs and web sites, said today that it has linked with photo sharing site Plixi , which until recently was known as TweetPhoto. Financial details of the effort were not announced. READ MORE>>.

Sites 170

Sites Buzznet Entertainment Content 170

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really.

Blogging 83

Blogging Email Writing Sites 83

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. It will also serve as home to our partner blogs and to our company announcements.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Startup Professionals Musings

APRIL 27, 2011

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal Tech Calendar

AUGUST 31, 2010

Wednesday, September 1, 2010 -- Social Media Marketing. Over the past few years, social networking sites have experienced explosive growth. For businesses, blogs and online video have become central to marketing to, and engaging with, customers and partners. German American Business Association.

Social Media 100

Social Media Media Marketing UCLA 100

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. But most entrepreneurs don’t know where to start.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Local businesses won’t use a site until it has a critical mass of users.

Startup 144

Startup Sites Content Sales 144

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

AUGUST 29, 2015

That means your marketing must now include shopping apps, location-based services and mobile wallets. I still see too many websites that look like they have had no updates or blogs in months or even years. Blogs must provide value to customers. The best sites engage customers more deeply and add more value.

Customer 103

Customer Custom Marketing Social Media 103

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. Maybe you can blog about that?

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often. Skip the flash (and Flash). Introduce the team.

Customer 79

Customer Custom FAQ Technical Review 79

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95