Remove Blogging Remove SEM Remove Sites
article thumbnail

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak? ” Me?

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO? How many through affiliate deals? In 6 months?

Metrics 346
article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

article thumbnail

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Identify your target customer and create customer profiles.

article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

SEM 90
article thumbnail

Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.