Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? I just finished a new book by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Social Media 112

Social Media Media Software Review Social Network 112

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 95

Social Media Media Snapchat Platform 95

Tech Zulu Event

APRIL 30, 2014

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies. Baumgartner points out, “Half of all travel booking is still transacted offline today.

Competition 104

Competition Startup USC Southern California 104

Startup Professionals Musings

SEPTEMBER 19, 2022

Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. A good example is Dominos Pizza “We’ll deliver in 30 minutes or less, or it’s free!” But the results can put you in that coveted 8% that customers remember for real fun and profit.

Competition 123

Competition Customer Custom Examples 123

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

AUGUST 14, 2014

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 93

Competition Startup Patents Slides 93

Startup Professionals Musings

NOVEMBER 25, 2019

Both are required to stay competitive. An exception is the classic book by Alison Maitland and Peter Thomson, “ Future Work: Changing Organizational Culture for the New World of Work ,” which offers some real insight on this subject. Use of collaborative and other social media platforms.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

OCTOBER 4, 2021

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. Competitive and leadership leverage. The right positive strategy is integral to claiming leadership as well as making it happen.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 10, 2021

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. An eye-opening list of insights was highlighted in the classic book, “ Build for Change ,” by Alan Trefler, Founder and CEO of Pegasystems.

Customer 173

Customer Custom Social Media Outsource Development 173

Startup Professionals Musings

FEBRUARY 14, 2021

Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. So what are some of the key points that you should highlight in your investor slides to convince investors that you indeed do have a long-term competitive advantage over other alternatives in the marketplace?

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 59

Social Media Media Entrepreneur Platform 59

TechCrunch LA

AUGUST 11, 2021

Linktree leads the space, securing a recent $45 million Series B raise to build out e-commerce features, but Beacons boasts competitive creator monetization tools with just a $6 million seed round in May. Now, Snipfeed enters the ring with its own $5.5 ’ ” Image Credits: Snipfeed.

Platform 286

Platform Commerce Startup Tool 286

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I saw some great insights on how to do it in a classic book, “ More is More ,” by Blake Morgan, a top thought leader and expert in this area.

Customer 171

Customer Custom Social Media Design 171

Startup Professionals Musings

SEPTEMBER 16, 2020

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Add the extra mile to make the experience exceptional.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

JULY 19, 2021

While searching a while back for the most effective strategies of companies that have achieved huge growth, I came across the classic book “ Bold: How to Go Big, Create Wealth and Impact the World ,” by Peter H. Incent friendly competition with prizes. Maximize your online brand and media presence. Diamandis and Steven Kotler.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

APRIL 7, 2021

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

DECEMBER 23, 2020

In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. With the advent of interactive social media, as well as high-bandwidth video tools, there is no excuse for not involving real customers, and prospects who fit the desired demographic.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

APRIL 14, 2017

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

MAY 19, 2013

Charlene Li, in her book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Social Media 102

Social Media Entrepreneur Software Review Social Network 102

Both Sides of the Table

APRIL 18, 2019

If you read Reid Hoffman’s important book, “ Blitzscaling ” you’ll realize that in some markets that are large, global and being disruptive sometimes being first to global scale can be more important than short-term unit economics. They also were exclusive to Bird so they gave the company a competitive advantage.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

Startup Professionals Musings

MAY 1, 2022

I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t dumb it down for social media. Many entrepreneurs fear giving away their very best insights, strategies, or tools via social media – it might diminish the demand and the profit. They will call you back. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. There are a multitude of opportunities through social media to engage your customers, as well as getting out of your office into the marketplace.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

JUNE 11, 2023

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Add the extra mile to make the experience exceptional.

Customer 131

Customer Custom Social Media Training 131

Startup Professionals Musings

NOVEMBER 4, 2020

This point was illustrated well in the classic book, “ The Power of Positive Destruction: How to Turn a Business Idea Into a Revolution ,” by Seth Merrin. Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

JULY 5, 2021

I was inspired by the classic book, “ Resource Revolution: How to Capture the Biggest Business Opportunity in a Century ,” by Stephan Heck and Matt Rogers. The tighter the loop, the greater the value captured and the stronger the competitive differentiation. It’s a higher calling than one more social media platform.

Startup 162

Startup Resource Entrepreneur Social Media 162