Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 158

Customer Custom Social Media Satisfaction 158

Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. As a business advisor, I’m always looking for guidance on leadership practices that work, and I was impressed with the classic book, “ The Leadership Mind Switch ,” by D.

Customer 152

Customer Custom Coach Satisfaction 152

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

AUGUST 1, 2021

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined. It’s very frustrating.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

NOVEMBER 14, 2021

Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. I was happy to see my own view reinforced in the classic book, “ Innovation Thinking Methods for the Modern Entrepreneur ,” by long-time entrepreneur and innovation expert Osama A.

Entrepreneur 158

Entrepreneur Startup Outsource Development Design 158

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Here is my adaptation of his engagement principles for all the aspiring entrepreneurs I advise: Learn to adopt an outsider’s perspective.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

FEBRUARY 21, 2021

Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.

Customer 150

Customer Custom Startup Pricing 150

TechCrunch LA

NOVEMBER 23, 2020

Founded four years ago by Matt Danna and Sean Stavropoulos, Boulevard was inspired by Stavropoulos’ inability to book a haircut and Danna’s hunch that the inability of salons and spas to cater to customers like the busy programmer could be indicative of a bigger problem.

Software 323

Software Beverly Hills Los Angeles Equity 323

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Work out of your home, and keep your own books. A programmer can build a new smartphone app for a few thousand dollars.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

AUGUST 2, 2021

New entrepreneurs routinely jump into a startup with a full charge of passion and energy, but often find themselves drained of both after a few months by the workload and challenges. Of course, this same challenge extends well beyond the entrepreneur, into all walks of life and work. These keys are meaning, interactions, and energy.

Entrepreneur 174

Entrepreneur Startup Press Study 174

Startup Professionals Musings

JULY 28, 2021

As an angel investor in early-stage startups, I’ve long noticed my peers apparent bias toward the strength and character of the founding entrepreneurs, often overriding a strong solution to a painful problem with a big opportunity. He has completed a study of more than 100 CEOs, with feedback from over 8,000 of their employees on this topic.

Entrepreneur 165

Entrepreneur Mentor Ideas Invest 165

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

FEBRUARY 4, 2022

It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible. As an entrepreneur in a startup, how do you know if you have this potential, and what are the steps to get from an innovation to a revolution?

Entrepreneur 136

Entrepreneur Technology Examples Ideas 136

Both Sides of the Table

APRIL 25, 2013

She was everything I was looking for in an entrepreneur to back. Talking about how to inspire moms to get their children engaged with iPads and physical activity sets customized for their kids and based in part on their digital lives. So, Mark, enough entrepreneur love. And still able to make it out to LA networking events.

Startup 398

Startup Design Downey Activity 398

Startup Professionals Musings

AUGUST 30, 2021

Therefore, the least you can do is take advantage of some of the self-assessment tools and guides around, like the classic book “ The Entrepreneur Equation ,” by Carol Roth, which highlights personal characteristics and skills required. That should indicate that a lot of entrepreneurs get more than they bargained for.

Entrepreneur 169

Entrepreneur Startup Statistics Guide 169

Startup Professionals Musings

JULY 9, 2021

As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. For aspiring entrepreneurs, or if your last startup failed, it’s all about standing out above the crowd of others like you, and demonstrating your readiness.

Entrepreneur 156

Entrepreneur Tips Funding Startup 156

Startup Professionals Musings

AUGUST 8, 2021

Knowing all too well how hard it is to start a single new business, I’ve always wondered how several well-known entrepreneurs, including Richard Branson and Elon Musk , have managed to successfully lead dozens of startups to success, and thrive on the process. Serial entrepreneurs embrace the risk, gather the relevant facts, and move forward.

Entrepreneur 144

Entrepreneur Mentor Startup Course 144

Startup Professionals Musings

NOVEMBER 8, 2021

Being called a lifestyle entrepreneur should be a point of pride, not an insult. Of course, even lifestyle entrepreneurs want to be happy, and want their business to be “successful.” If you are living your passion, you want to interact with customers, and “touch and feel” the product every day. According to William R.

Entrepreneur 148

Entrepreneur Startup Equity Course 148

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

MAY 23, 2021

Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. The Opportunist is the speculative part of the entrepreneur in all of us. Of course, discovering your entrepreneur type is only the beginning.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

APRIL 8, 2022

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 117

Entrepreneur Startup Customer Custom 117

Startup Professionals Musings

JUNE 18, 2021

You can’t win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers, and a myriad of other support people. What these people need is more relationships, not more experts, more blogs, or more books. Most entrepreneurs love to help others, and will be honored to help you.

Entrepreneur 140

Entrepreneur Startup Social Network Mentor 140

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

AUGUST 27, 2022

Most entrepreneurs believe they are “different,” but they can’t quite understand how. The classic book, “ Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur ,” by serial entrepreneur and business coach John F. All this made more sense to me as Dini defined the types of entrepreneurs into four categories.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. If you publish a book, how do you get on the NY Times best seller list? Simply write a great book? But can you be rich and simply buy enough books to be on the list? What about mobile?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

SEPTEMBER 1, 2023

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. I remember the classic book, “ Driven to Delight ,” by Joseph A. Your competition is global, so today’s customers are demanding world-class service. Set the expectation for continuous improvement.

Customer 106

Customer Custom Startup Competition 106

Startup Professionals Musings

OCTOBER 21, 2020

Driven by the current pandemic, smart entrepreneurs of all ages are jumping into the fray with new ideas, new recovery strategies, and discarding outmoded business models. I see it most in the newest generation of entrepreneurs (Gen-Y), who were shocked out of entitlement into action by an economic downturn.

Geni 172

Geni Layoffs Entrepreneur Outsource 172

Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 103

Customer Custom Competition Netflix 103

Startup Professionals Musings

APRIL 17, 2021

An entrepreneur has to engage with team members, partners, investors, vendors, and customers. I will talk here primarily about building the internal team of a startup, but the same principles apply outside to your “extended team” and customers. Success in a startup is not possible as a “one-man show.”

Entrepreneur 138

Entrepreneur Social Media Satisfaction Startup 138

Startup Professionals Musings

DECEMBER 19, 2022

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Both Sides of the Table

JUNE 21, 2014

” Strangely, the best I’ve ever heard this exemplified is in Anthony Bourdain’s Kitchen Confidential - which is really a book about startups as told through kitchen stories. Writing a book will be fun. To drop whatever they’re working on for “the cause.”

CTO Hire 320

CTO Hire Startup CTO Coach Venture Capital 320

Startup Professionals Musings

JULY 10, 2023

Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. Here is a sampling of ten themes from the book that I think are just as relevant today as they were then: The reality of starting.

Entrepreneur 99

Entrepreneur Startup Sample Guide 99

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. As an example of a good resource, I enjoyed the classic book, “ Idea To Invention ,” by Patricia Nolan-Brown, that does a great job on the key steps. Ask some potential customers to see if there is real interest, and start thinking about price versus cost.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Berkonomics

SEPTEMBER 19, 2024

We negotiate with our suppliers, customers, investors, and even our auditors. The book, You Can Negotiate Anything , by Herb Cohn was first published in 1980 and is available today as the best and easiest to read of all the books on the subject. As we grow, we negotiate constantly with our parents, then with our peers.

Pricing 156

Pricing Sales Tool Entrepreneur 156

Startup Professionals Musings

NOVEMBER 9, 2020

Most entrepreneurs relish being their own boss, but find the transition to “ownership thinking” to be more difficult than anticipated. Incidentally, if you never thought of yourself as being an A-Player employee, you probably will struggle even more in the competitive entrepreneur world.

Entrepreneur 159

Entrepreneur Customer Custom Competition 159