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6 Due Diligence Goals When Vetting Business Partners

Startup Professionals Musings

You need to do the due diligence to make that decision before you sign away your equity. As a former startup investor, I was often involved with due diligence on founders, and I felt that founders should do the same on co-founders, as well as investors. Start now, and you won’t have to look back later.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected.

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7 Startup Laws Of Finance That You Dare Not Shortcut

Startup Professionals Musings

A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. Wasting money unnecessarily.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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7 Entrepreneur Oversights That Will Crash Profits

Startup Professionals Musings

A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. I found a good summary of the most common mistakes in a recent book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. Wasting money unnecessarily.

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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Marketing 107
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Bill Gates was the technical genius, but Steve Ballmer, from Procter & Gamble, ran the business side of the equation.