Berkonomics

FEBRUARY 23, 2023

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Not so long ago, Basil Peters wrote his book, “Early Exits,” after analyzing 150 young companies and their exits.

Pricing 156

Pricing Invest Equity Entrepreneur 156

TechCrunch LA

MARCH 23, 2021

The company aims to have its first product approved by European regulators by 2023 and notching commercial sales by 2025. These products don’t get at the full potential for cellular technology according to Daan Luining, Meatable’s chief technology officer. ” For Meatable right now, price remains an issue.

Chief Technology Officer 261

Chief Technology Officer Technical Review Software Review Product 261

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

MAY 29, 2023

In my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process skills. His focus is on sales, but I see the same skills needed for entrepreneurs. Value is far more than cost versus price. Building consensus and helping others change.

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

DECEMBER 25, 2021

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

Tech.Co

MAY 31, 2023

In this guide: Free Business Tools Best Communication Tools Best Cybersecurity Tools Best Project Management Tools Best Marketing Tools Best Financial Tools Best HR tools Best Sales Tools Next Steps: Moving Forward With a Solution Best Free Business Tools for Startups Not every startup will have a budget for smart software. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

FEBRUARY 27, 2017

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Startup 106

Startup Pricing Cloud Computing Customer 106

TechCrunch LA

JANUARY 20, 2020

Dooley has worked at a number of robotics companies including, most recently a stint as the VP of Product and Business Development at iRobot. Early Bird tickets are now on sale for $275, but you better hurry, prices go up in less than a month by $100. Students can book a super discounted ticket for just $50 right here.

Technical Review 134

Technical Review Los Angeles Google Research 134

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. Yet most of the startups I see these days are providing a solution that is easier to use, more fun, or more productive.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

JULY 22, 2013

It''s a line from an old movie "Field of Dreams" which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service. Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required.

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. Yet most of the startups I see these days are providing a solution that is easier to use, more fun, or more productive.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

JUNE 20, 2022

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 114

Startup IBM IBM Social Media 114

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. Yet most of the startups I see these days are providing a solution that is easier to use, more fun, or more productive.

Case Study 174

Case Study Startup Customer Custom 174

socalTECH

DECEMBER 17, 2008

Aliso Viejo-based Buy.com is continuing to report good sales this holiday season, saying today that it has seen its revenues grow over 40 percent for the first 15 days of December, compared with 2007. Buy.com sells consumer electronics, hardware and software, books, games, clothing, music, toys, and more on its online site.

Sales 100

Sales Software Review Report Sites 100

Both Sides of the Table

SEPTEMBER 10, 2021

On the other hand, the biggest winners will turn out to be much larger than the prices people paid for them and this will happen faster than at any time in human history. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. That used to be called A-round investing.

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. My guess is that we are likely in total agreement.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

FEBRUARY 26, 2023

Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. In fact, in a classic book “ The Automatic Customer ,” by John Warrillow, who runs the successful subscription based research business The Value Builder System ™ , I saw the nine most common variations on the subscription model today.

Startup 117

Startup Pricing Customer Custom 117

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Startup 169

Startup IBM IBM Social Media 169

Startup Professionals Musings

MARCH 20, 2020

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Is it one product line or multiple? ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Work out of your home, and keep your own books. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

SEPTEMBER 6, 2020

In my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process skills. His focus is on sales, but I see the same skills needed for entrepreneurs. Value is far more than cost versus price. Building consensus and helping others change.

Entrepreneur 134

Entrepreneur Startup Sales Customer 134

Startup Professionals Musings

DECEMBER 5, 2020

I saw these highlighted well in a classic book, “ Get Smart! ” Constant search for ways to increase sales and profitability. More sales are the only way to reach real business success. Entrepreneurs relish change and new technology, which lead to new sales. by prolific author and renowned business consultant Brian Tracy.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.”

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Statistics 120

Statistics Research Report Newsletter 120

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Tech.Co

MAY 26, 2020

Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. Here are some of the top options available in 2020 to anyone who wants to earn a living or a side hustle by recommending products online. Amazon started with books, so we will too. The impact?

Technical Review 129

Technical Review Buzzfeed News Networking 129

Both Sides of the Table

JUNE 4, 2013

You need to first create a compelling product. Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. You need product / market fit. Product / market fit is everything. ” True.

Startup 401

Startup Customer Custom Technical Review 401

Berkonomics

JUNE 8, 2017

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Dave’s book and ebook on raising money available on Amazon.com. For you who fit that description, nice work.

Venture Capital 266

Venture Capital Class Invest Equity 266

InfoChachkie

NOVEMBER 5, 2012

And then they said one thing that most marketers go their whole career never hearing, 'Listen Steve, price is irrelevant, it is speed that matters.' We had been pricing our graphics cards to be a low-cost provider. The first thing I did was raise our prices.". We repackaged them and branded them as different products.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

MARCH 16, 2019

You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales. This is the growth equation for a startup.

Customer 107

Customer Custom Sales Social Media 107

Both Sides of the Table

DECEMBER 22, 2011

If that bond isn’t there or if it feels like I’m in a bidding process for the highest price, I might as well be Wells Fargo. Open standards that make it easier to plug into other products & services, creating a global bazaar. Socially connected individuals and platforms that enable faster roll-outs of successful products.

Startup 386

Startup Pricing Marketing Product 386

Berkonomics

AUGUST 10, 2017

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 243

Venture Capital Product Resource Marketing 243