Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace
TechCrunch LA
MAY 3, 2022
million last year, is among hair businesses aimed at women and people of color, like Rebundle , Morado and theCut , attracting venture capital dollars. Upgradeās e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look.
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