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Expanding Business with Social Media

SoCal Tech Calendar

Tuesday, July 21, 2009 -- Expanding Business with Social Media. Social media is rapidly changing the way companies do business. See [link] (more).

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Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”

Tech Zulu Event

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Networking is all about marketing yourself and your company. Use social media for marketing, not just feedback. Talk to real live customers in addition to marketers.

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

These include recognized social media influencers, industry experts, and even early customers. Case studies, supporting videos, and giveaways still work well in this regard. In today’s ease of global communication, people buy from people, not from companies. Perception is better than reality.

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Communicating in Today's Business Environment

SoCal Tech Calendar

So you are, or someday you want to be a public company - Using strategic public relations to your advantage - Tear down the silos: where PR and IR intersect - How social media are changing the landscape - Two case studies: David v. The Basics: What a senior executive should know to be a little dangerous.

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8 Organizational Cultures Boost Output And Cut Costs

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion.