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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?

Sales 319
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Top 120 Startup Posts for 2010

SoCal CTO

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup 378
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Who do you view as your biggest competition?

Marketing 209
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Facebook’s Biggest Mistake?

InfoChachkie

If that's not enough, advertisers who get inbound calls from customers see much higher conversion rates and also much higher average order values from calls than they do from clicks. Companies like Facebook need a true self-serve platform which lets their advertisers only get and pay for the calls they want.

Netflix 191
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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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8 Organizational Cultures Boost Output And Cut Costs

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.