3 Sales Tips for Startups – Creating a Burning Platform
Both Sides of the Table
OCTOBER 4, 2009
If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?
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