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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?

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8 Organizational Cultures Boost Output And Cut Costs

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Provide website forums to help customers solve their own problems.

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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

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7 Success Principles To Drive Your Next New Venture

Startup Professionals Musings

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Provide website forums to help customers solve their own problems.

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8 Ways Entrepreneurs Can Lead With New Work Models

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

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Top Notch Panelists Secured for SMCLA’s “Social Media for B2B”

Tech Zulu Event

Lauren Buchman, a SMCLA board member and B2B marketing consultant who organized the event said, “We will be discussing how to promote your business to your customers when your customers are other businesses. 4. How to identify which platforms (Twitter, Facebook, LinkedIn, Pinterest etc.) Social media is all about people.