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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Can you create a great customer case study?

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). The case study: the best way to reach your target. Advertising money moves to the most rewarding media.

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Interactive and Mobile Local Media: Trends and Opportunities

SoCal Tech Calendar

Thursday, November 15, 2012 -- Interactive and Mobile Local Media: Trends and Opportunities. See [link].

Mobile 113
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Social Media Marketing Dinner

SoCal Tech Calendar

Thursday, June 25, 2009 -- Social Media Marketing Dinner. Well look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies. See [link] (more).

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Insights and Opinions: I'm Drowning in Social Media and Going Down for the Count

socalTECH

For today's Insights and Opinions section, where we feature articles from the thought leaders in Southern California's high tech industry, Jeffrey Swartz takes a look at the overwhelming flood of social media , and how to deal with it. Social media had arrived. Read all of Jeff's insights into how not to drown from social media.

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Moving from Social Media to Social Action

SoCal Tech Calendar

Thursday, September 22, 2011 -- Moving from Social Media to Social Action. Well discuss how the media landscape is changing the conversation, but what does it really take to translate that to meaningful action? Well explore campaigns that crossed the boundary from social media to taking action.

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Expanding Business with Social Media

SoCal Tech Calendar

Tuesday, July 21, 2009 -- Expanding Business with Social Media. Social media is rapidly changing the way companies do business. See [link] (more).