Both Sides of the Table

MARCH 21, 2013

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. The most important thing to be careful about is to be sure WHY you’re doing the PS business. Often your sales engineers can do the customizations without bugging the core eng team. At a minimum co-ownership of the IP.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

OCTOBER 22, 2021

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Even more valuable are success case studies and testimonials.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Marty Zwilling First published on Inc.com on 04/15/2021.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Frank Addante

OCTOBER 12, 2021

I’m super excited about it — but I don’t know — I’ll let you know when I figure that out.”. I’m super excited about it! A number of years ago, I did a case study for Harvard Business School. The very next day, I signed a lease agreement for an office space at a co-working space in Park City called the Kiln.

Startup 105

Startup Case Study Ideas Invest 105

SoCal Tech Calendar

FEBRUARY 11, 2010

It is surprising to find out about what both web designers and marketers often miss, which are key ingredients of what your audience can see and not see on the website. In this session, youll learn the importance of having a website built with usability in mind from a sales and lead generation standpoint. See [link] (more).

Case Study 100

Case Study Web Design Study Web 100

Startup Professionals Musings

NOVEMBER 18, 2016

In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. Solution brings risk to the customer, or high cost of failure.

Product 95

Product Case Study Custom Customer 95

Both Sides of the Table

FEBRUARY 20, 2017

It’s easy to find yourself caught in the trap of just GSD (getting s**t done) and not stepping back to be thoughtful about whether you’d benefit from doing fewer things but doing those things truly well. Here’s how it goes: You have a business development group with two people. You get a lot of traffic — not always results.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

OCTOBER 1, 2008

The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM.

SEM 150

SEM SEO West Los Angeles Case Study 150

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JULY 26, 2010

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products. Heroes told our success stories, not us.

Marketing 294

Marketing Custom Customer Technical Review 294

Startup Professionals Musings

JANUARY 5, 2019

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Even more valuable are success case studies and testimonials.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Frank Addante

OCTOBER 12, 2021

I’m super excited about it — but I don’t know — I’ll let you know when I figure that out.”. I’m super excited about it! A number of years ago, I did a case study for Harvard Business School. The very next day, I signed a lease agreement for an office space at a co-working space in Park City called the Kiln.

Startup 52

Startup Case Study Ideas Invest 52

Startup Professionals Musings

DECEMBER 11, 2016

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Even more valuable are success case studies and testimonials.

Startup 107

Startup Technical Review Case Study Software Review 107

Tech Zulu Event

AUGUST 15, 2011

Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion. Garth Holsinger, VP of Global Sales and Business Development, Klout. Garth will speak about successes in partner development, using case studies from his experience at Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

NOVEMBER 26, 2014

These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works. Every business faces challenges that affect their sales efforts, manufacturing efforts, human resources, and other things that keep them viable and profitable.

Marketing 101

Marketing Startup Case Study Resource 101

SoCal CTO

JUNE 9, 2010

He’d been working at a well-funded startup for about a year and had come to terms with the fact that the startup was really a pretty dumb idea. Through advertising or direct sales, these sites harvest intent. We'll be your hosts for a three-part series about the use of MongoDB here at Etsy. Lots to learn from him. Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

DECEMBER 1, 2009

Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies! If you have an app, are thinking about building one or better, yet, parterning with one, this is a must attend conference. digiday:APPS is a one of a kind event.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech Zulu Event

AUGUST 21, 2013

It’s a conference about the community, not as much a business conference. They feel like they know everything about them because they watch their weekly and sometimes daily webisodes. VidCon launched in 2010 with approximately 1,400 attendees and grew to about 12,000 people this year, (according to Wikipedia ).

Conference 99

Conference Hollywood eHow Content 99

Both Sides of the Table

JUNE 22, 2015

I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. Sales is all about knowing the key values of your buyer: What are they trying to achieve in working with you, why do they care about your solution and how will it help them economically?

Outsource Development 150

Outsource Development Startup Custom Customer 150

Startup Professionals Musings

JULY 7, 2013

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Even more valuable are success case studies and testimonials.

Entrepreneur 105

Entrepreneur Startup Technical Review Case Study 105

Startup Professionals Musings

DECEMBER 19, 2015

These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works. Every business faces challenges that affect their sales efforts, manufacturing efforts, human resources, and other things that keep them viable and profitable.

Marketing 56

Marketing Case Study Resource Social Media 56

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key. Is there a downside to Accountability?

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JUNE 8, 2012

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Even more valuable are success case studies and testimonials.

Technical Review 99

Technical Review Case Study Startup Software Review 99

Tech Zulu Event

JULY 31, 2013

That is 1,851,189 people who wouldn’t have otherwise known about the Hello Flo brand. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Comedic timing.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101

InfoChachkie

MARCH 2, 2015

I especially enjoyed this course because it afforded me with the opportunity to discuss ethical dilemmas raised in case studies involving real companies. In my Entrepreneurial Sales class, students must put into practice the persuasion skills we discuss in class by conducting Object Lessons in the real world. Image: Pixabay.

Entrepreneur 100

Entrepreneur Class Course Case Study 100

SoCal CTO

JANUARY 5, 2011

. - 500 Hats , July 30, 2010 Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 Customer Development Checklist for My Web Startup – Part 1 - Ash Maurya , February 16, 2010 How-to learn about angel/vc term sheets - Gabriel Weinberg , June 28, 2010 Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Tech Zulu Event

JUNE 15, 2015

If we see products are trending, we reach out and strike a deal with the vendor and make it for sale on our platform. Ellis points out a case study where they discovered viewers of a particular movie poster were the common thread among purchases of a particular turntable. We put products they can purchase in the mix.

Seed Funding 40

Seed Funding Funding Commerce Social Media 40

Tech Zulu Event

MARCH 7, 2010

Moderator: Vince Thompson, Managing Partner, Middleshift LLC Speakers: Carrie Coffee, Mobile Sales Specialist, Mobile Advertising, Microsoft Evan Neufeld, VP Marketing, GROUNDTRUTH. Presenter: Matt Shaw, Regional Director, AdMob 2:45: Mobile Brand Case Study: Pizza Hut. Krishna Subramanian, Co-Founder, Mobclix.

Mobile 40

Mobile Media Case Study Advertising 40

InfoChachkie

DECEMBER 2, 2009

However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated. Such sales are highly trackable, because the clicks can be measured like any other online ad.

Custom 164

Custom Customer Advertising SEM 164

Tech Zulu Event

AUGUST 13, 2010

We'll use all the panel members' experiences to tell a "how to story" about bootstrapping to million. Bootstrapping enterprise, marketing, Sales. . Most entrepreneurs fail because they start the business the only way they know how - thinking about. Entrepreneurism / Monetization music, Revenue, Sales. . The constrai.

Guide 69

Guide Startup Venture Capital Entrepreneur 69