Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

SoCal CTO

JANUARY 5, 2011

. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

SoCal Tech Calendar

SEPTEMBER 16, 2011

Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid). Social Media Week LA. See [link] (more)

Entertainment 100

Entertainment Case Study Marketing Social Media 100

Startup Professionals Musings

MAY 12, 2021

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

SoCal Tech Calendar

JANUARY 19, 2011

So you are, or someday you want to be a public company - Using strategic public relations to your advantage - Tear down the silos: where PR and IR intersect - How social media are changing the landscape - Two case studies: David v. Goliath; Goliath v. Confirmed Speaker: Roger S. See [link] (more)

Case Study 100

Case Study Social Media Study Media 100

SoCal Tech Calendar

MAY 5, 2011

and Neal Schaffer is here to help! Hosted by Barbara Seymour Giordano.

Tech Coast Angels 100

Tech Coast Angels Case Study Social Media Study 100

SoCal Tech Calendar

NOVEMBER 28, 2009

It will also include a case study that will leave you with actionable insights on how to implement measurement, reporting and analytics in digital marketing. The panelists will discuss tools that use the voice of the customer to innovate, improve processes and tell more insightful stories.

Customer 100

Customer Custom Case Study Social Media 100

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. Case studies, supporting videos, and giveaways still work well in this regard. By actively participating in social media and customer support channels, you can differentiate by building advocates and loyalty.

Social Media 134

Social Media Case Study Customer Custom 134

socalTECH

DECEMBER 1, 2009

Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

MAY 24, 2014

Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social media platforms such as Yammer. Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

NOVEMBER 25, 2019

Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello. Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Competition 127

Competition Case Study Platform Yahoo 127

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. His firm works to infuse projects with the management, social and production assistance needed to break away from the pack. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

AUGUST 29, 2022

Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello. Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Case Study 125

Case Study Platform Yahoo Social Media 125

Startup Professionals Musings

NOVEMBER 26, 2014

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Ryan and Rob “Spider” Graham.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

JUNE 27, 2015

Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Yammer. Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

DECEMBER 7, 2018

Despite the ease of communication through social media, new tools, the popularity of fearless independence and #MeToo, I still see many business organizations that are less than productive due to fear. I finally found some real guidance on this challenge in a new book, “ The Fearless Organization ,” by Amy C.

Organization 95

Organization Technical Review Case Study News 95

AeA Los Angeles Council

JUNE 13, 2008

I was invited to speak to an elite Los Angeles group of high powered CMOs (Chief Marketing Officers) about innovation and corporate social responsibility. Our discussion included case study examples to answer the following questions: What are the different roles of innovation? How to leverage social media for social awareness?

Case Study 40

Case Study Social Media Study Startup 40

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. You can read more about the Orabrush case study here. To immerse themselves in the culture where their potential customers are actively involved = YouTube. If they are gonna be there we want to be there as well.”.

Conference 99

Conference Hollywood eHow Content 99

Southern California Edison Blog

SEPTEMBER 11, 2017

In addition to our 24/7 Network Operations Center (NOC) support, you will have easy access to a variety of other helpful resources including our new blog, white papers, case studies and product specifications. As part of our customer-oriented approach to business, we are also joining social media!

Customer 45

Customer Custom Southern California Case Study 45

Startup Professionals Musings

JANUARY 3, 2018

Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello. Computers are no longer stand-alone dedicated devices, but are built into personal devices, like phones and tablets.

Startup 61

Startup Case Study Platform Yahoo 61

Startup Professionals Musings

DECEMBER 19, 2015

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Ryan and Rob “Spider” Graham.

Marketing 56

Marketing Case Study Resource Social Media 56

Tech Zulu Event

JUNE 15, 2015

If Pinterest is catnip for girls, Tapiture was founded to go after the men, but quickly evolved into a more sophisticated artistic social media community. Ellis points out a case study where they discovered viewers of a particular movie poster were the common thread among purchases of a particular turntable.

Seed Funding 40

Seed Funding Funding Commerce Social Media 40

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization cosmetics, social media, women in tech. . jim spencer, media convergence group. Entrepreneurism / Monetization #pr20chat, Social Media ROI, twitter. . Monetizing Social Media.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Tech Zulu Event

NOVEMBER 11, 2011

You can hear their story in the Kajabi case studies. They even have what they call “Kajabi Flight Academy” a free video based training program on how to build a digital product that will sell. For instance Fuzzy Yellow Balls, all about playing tennis, made $450,000 using Kajabi in the past year.

Blogging 83

Blogging Email Writing Sites 83

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. First off the two prezis and then the case study material (i used ERPLY as inspiration).

Startup 248

Startup Venture Capital Conference Social Media 248