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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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6 Keys To Enchanting Your Customers With Your Service

Startup Professionals Musings

For new entrepreneurs and startups, I recommend an initial focus on these six steps from the very beginning to set the right culture and save the tremendous cost of a transformation and risky competitive catch-up later: Start with an overriding top-down focus on customer experience. Set the expectation for continuous improvement.

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8 Ways To Increase Worker Buy-In And Customer Service

Startup Professionals Musings

Outbehave Your Competition to Create Customers for Life ,” offers eight key principles for defining and managing the experience to keep it consistent and profitable: Keep every employee on stage, delivering an experience. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

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Trellis Takes $2M For Legal Litigation Tools

socalTECH

According to the startup, it has created a legal intelligence decision engine, which it says gives litigators a "competitive edge" in legal services. The startup was created by CEO and co-founder Nicole Clark, which the company describes as a career litigator.

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Need money? Read this!

Berkonomics

Certainly, bootstrapping is a preferred method of funding growth if it does not hold back the speed of growth or hobble the quality of product or service to the extent that better-funded competitors can overtake the business. Venture, private equity and more: Here we lump a large number of investor classes into one.