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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. “ We were targeted to a small number of very premier customers.

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. All of the stylists are independent contractors and set their own pricing. The price a consumer pays depends on the stylist chosen. Remember Mary J.

Tool 179
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Honey Acquired By PayPal For $4 Billion

socalTECH

In one of the biggest acquisitions out of Southern California's technology startup industry in recent years, Los Angeles-based Honey Science Corporation , which develops a savings discovery and price tracking tool, has been acquired by PayPal , in a deal worth approximately $4 billion. Honey was founded in 2012 by George Ruan and Ryan Hudson.

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How Halla Is Using AI To Personalize Food, With Spencer Price

socalTECH

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. The customer is really struggling to regain their lost humanity.

Pricing 113
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Imran Khan’s Verishop adds Verified Shops, a way for emerging brands to set up shop in its digital mall

TechCrunch LA

Chiefly, the concern is that some retailers have been overrun with counterfeit products or unauthorized sellers that undercut pricing and dilute the brand’s value with knock-off products, the company observed. “Right now we don’t work with any other e-commerce retailers,” said Manshoory.

Commerce 173
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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. How e-commerce companies can brave the new retail environment.

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