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SEKUR.me Looks To Connect With Mobile Commerce Firms

socalTECH

Santa Ana-based SEKUR.me , a startup developing multi-factor, mobile authentication and payment technology, said today that it has launched a new Strategic Alliance program to help enable mobile e-commerce payments. The company said its product helps enable secure, mobile payments on iOS and Android. READ MORE>>.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If At the time, it was doing Facebook media buying for e-commerce companies.

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Entrepreneur's Brilliant Companies List Pinpoint SoCal Startups

socalTECH

Entrepreneur's list included the Southern California startups across a number of areas -- tech, apps, travel, geek chic, invention, retail, social media, and music/art. READ MORE>>.

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How An Acquisition Is Helping Wittlebee Break Into The Clothing Industry

socalTECH

and co-founder Sean Percival is a MySpace vet and a familiar face in Southern California's social media circles. We caught up with Sean to learn more about the acquisition, and how the buy of Cottonseed is one of the things helping the firm break into the closed and protective clothing industry. Sean Pervical: It's interesting.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.