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Infographic: Social Media Spurring E-Commerce Activity

socalTECH

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. The company highlighted some of its result in an infographic (reproduced below).

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Insights and Opinions: Social Media Goes Medieval

socalTECH

For today's Insights and Opinions piece, we have an article from social media strategist Drew Mehl, who talks about why social media is so important in today's high tech world: Humans are wired as social creatures. Particularly with respect to conducting commerce. We thrive on interaction with each other.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Patagonia Names E-Commerce VP

socalTECH

Ventura-based Patagonia , the outdoor clothing maker, said today that it has named a new, Vice President of Global E-Commerce. The firm said it has named Dmitri Siegel to the new position, directing its e-commerce strategices and international markets.

Commerce 133
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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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ventureLab Takes On Startup Incubation

socalTECH

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. The studio also said it will be expanding in the future to include digital health and app-driven commerce. The company did not say how much funding it intends to provide to startups. READ MORE>>.

Incubator 229