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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc., Thus, we click!

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Hydra Acquired By Adknowledge

socalTECH

Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. The company also said it will retain Hydra's brand in the near term, and operate it alongside its Adstation efforts. Adknowledge is based in Kansas City. Financial terms of the acquisition were not disclosed. READ MORE>>.

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Burstly Opens Up Mobile Ad Service

socalTECH

The company said its Storefront offering is a turn-key way to enable advertisers to purchase aps directly from a developer's application, and which automated the creation of ad campaigns, billing, reporting, and other functions. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171
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Interview with Noah Auerhahn, Extrabux

socalTECH

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.

USC 207
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” .” It’s the most common refrain I hear from investors and even entrepreneurs these days. billion dollars of regional GDP.