Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 14, 2023

For example, the handmade-item platform Etsy sponsors free entrepreneurship courses for underemployed and unemployed people, including assistance in setting up a store on Etsy, thus adding more artists and artisan sellers to their platform. Delight and deliver value to your customers. Without customers, there is no business.

Framework 95

Framework Custom Customer Tips 95

Startup Professionals Musings

NOVEMBER 21, 2020

For example, the handmade-item platform Etsy sponsors free entrepreneurship courses for underemployed and unemployed people, including assistance in setting up a store on Etsy, thus adding more artists and artisan sellers to their platform. Delight and deliver value to your customers. Without customers, there is no business.

Tips 174

Tips Framework Custom Customer 174

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

InfoChachkie

SEPTEMBER 29, 2014

The toughest aspect of such opportunities is weaning your company off these “bad profits” and focusing on opportunities that may not have an immediate payoff, but will drive long-term enterprise value. We know this is a feature that’s good for customers. Two Pizzas, One Meeting. I want to have minimized the number of regrets I have.’

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

DECEMBER 22, 2018

This is counter to the traditional business premise of “control,” so many companies are still pushing back. I share her view of the ten key elements of the basic framework and vocabulary of open information sharing and open decision making: Explaining: creating buy-in. Platforms: setting standards and sharing data. Centralized.

Software Review 92

Software Review Social Media Social Network Technical Review 92

socalTECH

MAY 17, 2019

Loo--who was the very first employee at ServiceNow--explains what that means, and why companies use the startup's software. The company is all about data solutions which combine meaningful application frameworks together. I have been in IT service management for over 30 years, at companies even before ServiceNow.

SaaS 113

SaaS Startup Custom Customer 113

socalTECH

MARCH 2, 2020

I ended up going to Lockheed Martin as Chief Innovation Officer, doing AR and VR work, creating a virtual framework used for training by the defense department. I realized, as we were building this, this multi-user collaborative platform was so powerful and neat, we should make ti available now, before the full operating system was done.

Platform 168

Platform Startup Examples Web 168

SoCal Tech Calendar

OCTOBER 31, 2008

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures.

Pricing 100

Pricing Technology Council Framework Platform 100

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

NOVEMBER 23, 2016

This is counter to the traditional business premise of “control,” so many companies are still pushing back. I share her view of the ten key elements of the basic framework and vocabulary of open information sharing and open decision making: Explaining: creating buy-in. Platforms: setting standards and sharing data. Centralized.

Software Review 90

Software Review Social Media Social Network Technical Review 90

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

MARCH 12, 2019

At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We caught up with founder and CEO Bryan Biniak to hear more about the company and what Connected Travel is doing. Tell me about Connected Travel?

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 19, 2013

This is counter to the traditional business premise of “control,” so many companies are still pushing back. I support her ten elements of the basic framework and vocabulary of open information sharing and open decision making: Explaining: creating buy-in. Platforms: setting standards and sharing data. Centralized.

Social Media 102

Social Media Entrepreneur Software Review Social Network 102

InfoChachkie

SEPTEMBER 15, 2011

A mis-hire at the outset of your company can irreversibly alter the trajectory of your corporate culture. Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. You can be customer-focused or competitor-focused. Be Stubborn And Flexible. “We

Tips 279

Tips Startup Framework Custom 279

Tech Zulu Event

OCTOBER 21, 2012

Journey is a platform to build data gathering mobile apps much faster than would traditionally have been possible. Journey is especially useful for companies that want to streamline their internal business processes. Journey was created by our company, Embark Mobile (or “Embark” for short). Why the name?

Mobile 65

Mobile Platform JavaScript Web 65

Startup Professionals Musings

APRIL 17, 2012

This is counter to the traditional business premise of “control,” so many companies are still pushing back. She outlines her ten elements of the basic framework and vocabulary of open information sharing and open decision making: Explaining: creating buy-in. Platforms: setting standards and sharing data. Centralized.

Entrepreneur 97

Entrepreneur Social Network Software Review Social Media 97

Startup Professionals Musings

OCTOBER 18, 2019

In my current role as a business consultant, I still find that most companies, large and small, organize themselves wholly based on what goes on inside the company, rather than looking outside – at their networks, their partners, and the niche they wish to dominate. Capability: Focus on customer innovation and agility.

Organization 57

Organization Framework Resource Custom 57

TechCrunch LA

MARCH 17, 2019

The new information, gleaned from recently unsealed court documents , provides new insight into the company’s past activities and what that might mean for its upcoming IPO. There’s a new autonomous trucking company coming out of stealth. What else are we hearing? We’ll share more soon. Deal of the week.

San Fernando 217

San Fernando Los Angeles Commerce News 217

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 62

Social Media Media Metrics SEO 62

socalTECH

APRIL 3, 2012

Last week, the firm announced a funding round and a couple of key advisors, as the company looks to ramp its social gaming efforts and leverage a deal with Zynga. We spoke with CEO Michael Witz about the company. Michael Witz: We've been building smaller, lightweight games on the Facebook platform since early 2008.

IP 217

IP PHP Design Startup 217

Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. They funded their new company with their own money and started some serious ad testing.

Mobile 102

Mobile Networking Advertising Southern California 102

Startup Professionals Musings

MAY 25, 2016

For example, the handmade-item platform Etsy sponsors free entrepreneurship courses for underemployed and unemployed people, including assistance in setting up a store on Etsy, thus adding more artists and artisan sellers to their platform. Delight and deliver value to your customers. Without customers, there is no business.

Entrepreneur 54

Entrepreneur Framework Custom Customer 54

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

DECEMBER 19, 2011

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. When asked what their objectives are they cite some form of “improving customer communications” by a long margin. We had to develop whole frameworks of “middleware” to deal with this problem.

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

OCTOBER 8, 2010

This is counter to the traditional business premise of “control,” so many companies are still pushing back. She outlines her ten elements of the basic framework and vocabulary of open information sharing and open decision making: Explaining: creating buy-in. Platforms: setting standards and sharing data. Centralized.

Social Media 89

Social Media Startup Software Review Social Network 89

Both Sides of the Table

AUGUST 29, 2012

Both companies were in Los Angeles. They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. By not forcing the publisher to go through a Gaikai portal where they tried to control customers, they engendered trust from the publishers. Not bad, hey?

Rustic Canyon 279

Rustic Canyon Venture Capital Southern California Userplane 279

Tech Zulu Event

APRIL 1, 2014

On one end, entrepreneurs who have (at minimum) built something customers love and are willing to pay for, and the other hand, investors who are looking for the very companies who fit that profile. You’ve built a great business, your customers love you. Fundraising is a complex dance with a distinct, dichotomous tone.

Invest 100

Invest Startup Technical Review Software Review 100

Tech.Co

MARCH 1, 2018

What you’ll also find is that of the 25 companies, our founders represent an inclusive group with 40 percent female, 52 percent minority and 12 percent veteran founders from 14 states and 5 countries. Once uploaded, the company safeguards the data in their secure cloud. AdWallet (Albuquerque, NM). That’s the concept behind AdWallet.

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

NOVEMBER 23, 2011

After college Brandon put forth his knowledge of business to work and built his first company and the platform for his future business venutres, Audiolife – a direct-to-consumer eCommerce company. Brandon and his team are always continuing to build and develop key partnerships with heavier and customized integrations.

Technology 95

Technology Framework USC Platform 95

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. The following is not meant to be a deep dive but rather a framework for understanding the issues. This is where the digital media puck is going.

Content 386

Content Google Media Hulu 386

Both Sides of the Table

JANUARY 13, 2011

Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. First, if it’s an early stage company, I don’t need to see a powerpoint deck. I funded them 8 weeks later.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Tech Zulu Event

FEBRUARY 7, 2013

12,000 apps currently on the platform. The company recently closed an impressive $19 million in Series B funding led by Sequoia Capital to build out the engineering teams. ” Jeff Haynie, Appcelerator – a platform for building network-connected mobile apps across native platforms.

Mobile 71

Mobile Technical Review Platform Startup 71

Tech Zulu Event

MARCH 7, 2010

Discover the what the future holds for you and this game changing media platform. The company's VP of Marketing, Patrick Mork, will explore the demographics behind the application phenomenon, what makes a good app, consumer expectations and whether marketers really even need apps to engage with consumers on mobile. The advertiser?

Mobile 40

Mobile Media Case Study Advertising 40