socalTECH

OCTOBER 26, 2020

Santa Monica-based fitness and nutrition content provider Beachbody announced it has launched a new, running program for its customers, with the goal of getting its customers to be able to complete a 5K on day 30. The new program, "30 Day Breakaway" is being made available through Beachbody's "On Demand" platform.

Beachbody 124

Beachbody Santa Monica Demand Content 124

Berkonomics

FEBRUARY 28, 2011

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

Demand 136

Demand Resource Pricing Study 136

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories. Companies can use this strategy to improve their profitability and competitive advantage. Doing business is a human process.

Organization 143

Organization Startup Pricing Customer 143

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. End-of-quarter discounting is a rational tactic for public companies that are slavishly bound to quarterly financial objectives.

Pricing 100

Pricing Startup Sales SaaS 100

Startup Professionals Musings

DECEMBER 15, 2017

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. For your business to prosper, don’t associate good service only with high-price products.

Customer 89

Customer Custom Demand Pricing 89

InfoChachkie

JANUARY 21, 2019

Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand. Fashion companies usually ramp production, as demand increases.

Demand 160

Demand Pricing Product Equity 160

TechCrunch LA

SEPTEMBER 21, 2021

Just Insure , a pay-per-mile insurance technology company, has raised $8 million in a funding round. . Or put more simply, it charges customers only for miles driven and its rates vary based on driving behavior. Of course, Just is not the first company to offer personalized auto insurance. Image Credits: Just Insure.

Startup 203

Startup Customer Custom Los Angeles 203

TechCrunch LA

MARCH 27, 2021

That’s how much Los Angeles-based ServiceTitan , a startup founded just eight years ago is worth now, thanks to some massive tailwinds around homebuilding and energy efficiency that are serving to boost the company’s bottom line and netting it an unprecedented valuation for a vertical software company, according to bankers.

SaaS 292

SaaS Glendale Statistics Los Angeles 292

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

Startup Professionals Musings

APRIL 29, 2022

In my experience, there will always be growth challenges that you can’t predict, including new technologies, economic downturns, and political changes, but I’m talking here about changes in the market that every good business leader should anticipate, including the following: Your targeted customer segment has a limit.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or a lower price.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

MARCH 8, 2019

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. Instead seek out customers they can’t or won’t serve.

Customer 73

Customer Custom Social Media Startup 73

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

SEPTEMBER 15, 2021

I believe this option will continue to spread to other companies, states and countries. Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Doing business is a human process.

Startup 149

Startup Organization Customer Custom 149

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer.

Marketing 201

Marketing Demand Pricing Customer 201

Startup Professionals Musings

DECEMBER 21, 2022

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. He is the Founder of the very successful Container Store , while still making Fortune magazine’s 100 Best Companies to Work For list for seventeen consecutive years.

Training 127

Training Customer Custom Social Media 127

TechCrunch LA

MARCH 20, 2019

Postmates is launching a new feature called Postmates Party that lets customers within the same neighborhood pool their orders. In return, these customers get the food delivered for free, eliminating a major pinch point for potential Postmates users. cities in which it currently operates. billion valuation.

Orange County 200

Orange County Long Beach San Diego Los Angeles 200

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Startup 154

Startup Training Customer Custom 154

SoCal Tech Calendar

OCTOBER 31, 2008

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures.

Pricing 100

Pricing Technology Council Framework Platform 100

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as her Modena based EV company remains closed by government decree. One of those is greater demand for EVs after the pandemic.

Technical Review 277

Technical Review Competition Demand Sales 277

socalTECH

OCTOBER 15, 2018

Sendgrid , which was co-founded in Orange County and has a large office in Irvine , is being acquired by San Francisco-based Twilio , in a deal worth $2 billion in stock, the companies announced late Monday afternoon. per share based on today's closing prices. per share based on today's closing prices. READ MORE>>.

Orange County 113

Orange County Email Commerce Class 113

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Just getting an app accepted into the Store won’t get it found and downloaded by your targeted customers.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JULY 18, 2022

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. with demands for new products and services. Speak the customer’s language.

Patents 106

Patents Offshore Startup Demand 106

TechCrunch LA

SEPTEMBER 13, 2021

GrubMarket , which provides software and services that help link up and manage relationships between food suppliers and their customers — which can include wholesalers and other distributors, markets and supermarkets, delivery startups, restaurants, and consumers — has picked up $120 million in a Series E round of funding.

Startup 249

Startup Platform Software Los Angeles 249

Startup Professionals Musings

NOVEMBER 23, 2019

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories. Companies can use this strategy to improve their profitability and competitive advantage. Doing business is a human process.

Organization 128

Organization Startup Pricing Customer 128

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

MAY 29, 2023

Diagnosing and understanding the customer problem. This means all business people, especially entrepreneurs, need to get beyond the presentations and the experts, to actively listen to real customers. They need to ask customers the difficult questions, and really understand costs versus benefits, as well as competitive alternatives.

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service. From this point the company grew like wild fire.

Customer 120

Customer Custom Writing Southern California 120

Startup Professionals Musings

AUGUST 20, 2021

It’s good for professionals, who get more control, and good for companies, who need more flexible staffing. The bad news is we have to think like a business, with all the implications of branding, finding customers, and competitors. Quantify value to the client as price boundaries. Factor in project risk before setting a price.

Pricing 149

Pricing Mentor Entrepreneur News 149

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Appeal to all your customer senses all of the time.

Customer 136

Customer Custom Social Media Startup 136

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. And it’s a contemporary problem.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Why five risks?

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need. An example of how not to do it.

Sales 226

Sales Customer Custom Pricing 226