Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). Content is a “hits driven business” and therefore you can only invest in platforms not media.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. Growth hacking is a mentality that a company needs to be committed to.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

JULY 16, 2013

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? It was built in pilot with BMW, HP and one huge, beloved entertainment company here in LA that I guess was a bit gun shy to include their name in our announcement.

Marketing 307

Marketing Technical Review Startup Tool 307

socalTECH

FEBRUARY 15, 2019

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. Here's the reason why.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. YouTube AND other platforms. The platforms are expanding and fragmenting. It’s both / and.

Content 150

Content Snapchat Platform SEO 150

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. You mention the big companies, like FTD, 1-800 Flowers, etc.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

DECEMBER 14, 2013

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 24, 2015

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. In small companies and startups, people seek out leaders they want to work for, in lieu of a big company with more job security. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Tech Zulu Event

JANUARY 28, 2016

These trends will likely involve cloud based architecture, enhanced platform mobility, real time data analysis, improved fraud detection capabilities and greater niche functionality: Cloud Based Architecture. Enhanced Platform Mobility. The use of a cloud holds many advantages. Improved Fraud Detection Capabilities.

Software 40

Software Social Media Platform Mobile 40

Startup Professionals Musings

NOVEMBER 3, 2012

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

JUNE 30, 2014

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Cultivate early customers.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. The days when these roles were stable careers for company employees are gone.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. John Tomich: We've been around for five years.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

APRIL 21, 2013

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Cultivate early customers.

Blogging 104

Blogging Product Startup Writing 104

Both Sides of the Table

APRIL 23, 2011

if you get some value out of the notes consider checking out his company or Twitter feed). Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The idea was right but the timing was early and required a pivot into being a software company. Thank you. (if

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

SoCal CTO

MARCH 5, 2007

However, there are lots of companies that are making money from open source and freemium models. A friend of mine has a company that builds open source applications in spaces that are a bit less innovative than Elgg, but they do very well financially through the packaging and support models.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Where do those videos get distribute?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. The days when these roles were stable careers for company employees are gone.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

NOVEMBER 29, 2010

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Cultivate early customers.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

socalTECH

JULY 29, 2009

Milo Sindell: Knowledge Genie is a software platform that anybody can use to capture, package, and publish what they know into an interactive online software application. Our online publishing platform allows users to monetize and share what they know. How did the company start? What is the idea behind Knowledge Genie?

Geni 100

Geni Web Guide Platform 100

Tech Zulu Event

NOVEMBER 11, 2013

That said, YouTube Network Fullscreen platform is blazing this new trail with 2.5 ” She is redefining how business is taught and using her personal online platform apart from a designated channel platform to do so. The staff is very helpful and provides great customer service too. Same with CreatorUp. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We have many people on the team who have been with us from day one – at all levels in the company.

Advertising 79

Advertising Services Social Network Startup 79

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers.

Blogging 286

Blogging Startup Writing Summary 286