Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

TechCrunch LA

JANUARY 26, 2022

Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

socalTECH

OCTOBER 12, 2017

Los Angeles-based Internet services and digital media giant j2 Global has acquired two more companies, but in an interesting shift, also said it has divested three companies from its portfolio. Financial details of the acquisitions and sales were not announced.

Company 113

Company Companies Sales Email 113

socalTECH

JULY 24, 2014

Southern California has a growing number of companies in the customer relationship management area, including a fairly new company in the area, Pipeliner CRM (www.pipelinersales.com). We spoke with Nikolaus Kimla , the CEO of Pipeliner CRM, to learn more about the company, its move here, and its software.

Sales 229

Sales Startup Software Customer 229

socalTECH

MARCH 19, 2013

Santa Monica-based customer relationship management software developer Nimble has hired Eric Quanstrom as its new Chief Marketing Officer and Vice President of Marketing and Sales, the company announced today. Quanstrom joins the company from Sorenson Media, where he was Chief Operating Officer. READ MORE>>.

Marketing 153

Marketing Santa Monica Email Software Development 153

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Technology Council

JANUARY 1, 2014

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. to create opportunities.

Sales 113

Sales Training Software Email 113

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.

Sales 319

Sales Startup Platform Tips 319

Berkonomics

JUNE 4, 2020

Let’s say that your company is exactly at breakeven. There is amazing leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 156

.Net Sales Tool Email 156

Berkonomics

MAY 16, 2019

There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one. Innovation certainly defines a number of companies catering to early adopters and the mass audiences that follow.

Company 120

Company Companies Pricing Competition 120

Technology Council

JANUARY 1, 2014

I have the opportunity to work with a large number of sales teams and to see what makes for highly successful ones and ones that struggle. In my experience the #1 determining factor in sales team success is whether the company has the right sales people on board or not. to create opportunities.

Sales 100

Sales Training Software Email 100

socalTECH

MAY 2, 2017

He was just trying to collect more data for his startup on what was happening on real estate deals that the company had been referring to brokers. However, he quickly discovered the deal data the company was collecting was not just data--but a guide to the best practices on helping brokers close more deals, quickly. It worked well.

Sales 145

Sales Startup Email Tool 145

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314

Sales Startup Venture Capital Customer 314

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Berkonomics

DECEMBER 23, 2021

Here’s the question: This piece of wisdom came from Jeff Bezos, founder of Amazon, during a board meeting for one of the companies where he sits as board member. Email readers, continue here…] We worry over projections and fix our budgets to match, and then we manage to the revenue and costs of the budget.

Resource 296

Resource Statistics Email Product 296

Berkonomics

JULY 13, 2023

Here are several examples of tactics from my recent experience with companies where I serve as board member. Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Tactics direct each department in very specific ways.

Resource 156

Resource Examples Tool Sales 156

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". 11% To 68% Market Share. Good News Bad News.

Marketing 271

Marketing Startup Sales Customer 271

Berkonomics

APRIL 21, 2022

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. One of “my” companies learned and grew to spectacular size. What resources do you already own? And here’s the most powerful new media model.

Advertising 156

Advertising Media Social Media Newsletter 156

Tech.Co

FEBRUARY 25, 2022

Ecommerce company Etsy is hiking its transaction fees for sellers for the first time since 2018. for each sale. Etsy revealed the change in emails to sellers as well as a report to investors yesterday. Our new transaction fee will enable us to invest in key areas like marketing and support to further extend our strong momentum.”

Sales 155

Sales Startup Activity Email 155

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Customer 94

Berkonomics

JUNE 10, 2021

How about early-stage companies with unique problems? In an early-stage company, the key issue is most often finding the way to start the revenue flowing from services and sales. With enough revenues, the young company can more easily raise equity funds, borrow money, hire top talent, and gain valuable publicity.

Examples 156

Examples Sales Demand Equity 156

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

Sales 150

Sales Startup Venture Capital Funding 150

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? The next part of the margin mix online video companies must get control of is talent margins.

Company 339

Company Companies Technical Review Content 339

Berkonomics

APRIL 9, 2020

If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market. A critical question for you.

Competition 156

Competition Sales Marketing Product 156

Berkonomics

JUNE 25, 2020

There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. Email readers, continue here… ] LPC (Lifetime Profit per Customer). The result will yield the number of months the average account takes to be profitable for the company.

Acquisition 156

Acquisition Statistics Sales Customer 156

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Berkonomics

NOVEMBER 23, 2023

Here is the warning: The execution of equity allocations and of a good incentive program using equity is often mismanaged, damaging the corporate capitalization structure and even affecting the outcome of subsequent investment into the company. … In other words, you cannot create bargain options at below “market rates.”

Equity 156

Equity Class Pricing Sales 156

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. Everyone, including those connected with the newly acquired dominant player, wondered what changes would affect their company and their personal lives and fortunes.

Resource 156

Resource Competition Examples Customer 156

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

InfoChachkie

JANUARY 14, 2013

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

Sales 251

Sales Startup Activity RSS 251

TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. million in new funding for its predictive inventory recommendation platform, joining other similar companies, including Zippedi and Inventa. Last week, Syrup Tech raised $6.3

Product 191

Product Funding Technical Review Equity 191

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. I would likely open up your deck, read it again and begin contemplating your company again.

Funding 239

Funding Venture Capital IP Email 239

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239