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The Danger of Crocodile Sales

Both Sides of the Table

They don’t take the time to realize what your true motivations are because they’re too busy telling you what they THINK you want to hear. Trust me – your chances of selling are much lower if you’re talking rather than actively listening. But how to apply “listening&# in a sales meeting?

Sales 314
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4 Tools to Help Startups Find Quality Leads

Tech.Co

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. You need to have a strategy.

Tool 79
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Better Business Bureau? For who?

Eric Greenspan

I’ve remained a skeptic about the BBB and as a result of an email I received a couple of weeks ago from them, I have raised the skepticism threat level. So here’s the email I received: Eric, My name is Chad Ratliffe emailing from the Better Business Bureau. To Your Success, Chad Ratliffe / Regional Accounts Manager.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Pick a company name and check any potential trademark infringements on Trademarkia or KnowEm. Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. Vet your idea with the idea checklist. Recommended.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. It’s also a great way to build relationships with people interested in your topic area. Define your customers, partners and other relevant people to your organization (e.g.

Blogging 286
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10 Reasons Why Capital Shouldn't Make Or Break Your Startup

Startup Professionals Musings

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. With a bank account full of someone else's money, it's hard not to feel flush with cash and have a false sense of security. Having no money can help you plan.

Startup 92