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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. Consumers shop with their eyes, just like they eat with their eyes. Without the feedback, no change in the demand space will be noted.

Company 152
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5 Startup Funding Models That Depend On The Consumer

Startup Professionals Musings

Even if you ignore all the hype around crowdfunding, there can be no doubt that it is a real alternative for entrepreneurs to achieve visibility and funding today. Of course, there are thousands of other companies that don’t achieve their minimum goal, requiring all contributions to be returned. Product pre-order model.

Funding 141
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9 Key Issues That Can Support Your Breakthrough Ideas

Startup Professionals Musings

The entrepreneurs I see are always talking about “disruptive innovation” ideas, but the plans I read are more often linear extensions of a current hot offering, like one more social network with the best of Facebook and Twitter, one more dating site dimension, or another “must-have” accessory for smartphones.

Ideas 117
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7 Mindsets for Succeeding as an Aspiring Entrepreneur

Startup Professionals Musings

Every business professional I know, or have met in my consulting role, has given serious thought to the alternative of switching to the entrepreneur lifestyle , pursuing a long-standing dream, and controlling their own destiny. Sometimes you need to focus on the next idea rather than saving the current one.

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6 Drivers For Aspiring Entrepreneurs To Finish School

Startup Professionals Musings

A continuing question I hear from young entrepreneurs is whether a university degree is important to startup success, or just a distraction in achieving their purpose in the world. Most colleges have now added classes in entrepreneurship to include the necessary business focus to technical majors that usually drive innovative ideas.

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10 Benefits Of True Multi-Tasking As An Entrepreneur

Startup Professionals Musings

With the cost of entry at an all-time low, and the odds of success equally low, more and more entrepreneurs are starting multiple companies concurrently. Other prolific entrepreneurs, like Richard Branson and Elon Musk , simply have several startups on the table at any given moment. Optimize your advisers and investors.

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A Serial Entrepreneur’s Guide To Uncovering Awesome Startup Ideas

InfoChachkie

His talk was especially intriguing, as he attended UCSB, but dropped out to start a clothing design company. In this 8-minute video excerpt from his recent talk, Seth describes the practical, hands-on methodology that he uses on a day-to-day basis to identify and vet his entrepreneurial ideas. free weekly Infochachkie articles!

Ideas 266