socalTECH

MARCH 19, 2013

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

Mogreet 236

Mogreet Mobile Marketing Metrics 236

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 26, 2021

In business, few things are totally in your control, so many of you find it easy to put the onus for negatives on someone else or the market. Proactively market and defend your trust image. Trust is your personal brand, and it must be marketed and protected much like your business brand. This approach is not conducive to trust.

Company 165

Company Companies Metrics Entrepreneur 165

socalTECH

NOVEMBER 6, 2019

in a funding round, the company said this week. According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics. READ MORE>>.

Metrics 113

Metrics San Diego Venture Capital Commerce 113

TechCrunch LA

MARCH 19, 2021

That means good things for companies like CarbonChain , Persefoni , ClimateView , and SINAI Technologies , which all have offerings meant to help with carbon accounting and management. With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. And that’s not as easy as “simply” selling the company or achieving a financial goal over time. What is your leadership end game goal?

Resource 156

Resource Satisfaction Metrics Course 156

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

TechCrunch LA

APRIL 18, 2022

The alternative protein space is hot, hot, hot as evidenced by both the number of companies developing products and the venture capital going into the space. The latest company to attract venture capital is Nowadays , a company founded in San Francisco in 2020 as a Public Benefit Corporation by Max Elder and Dominik Grabinski.

Software Review 187

Software Review Metrics Startup Technical Review 187

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. By some metrics, certainly not. Get the latest tech news, straight to your inbox. A Mountain to Climb.

Social Media 148

Social Media Startup Commerce News 148

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Marketing cost is not the best measure of success. Well-tuned metrics are an absolute must.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

AUGUST 21, 2021

That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Every rapidly growing company struggles with keeping their teams focused and committed.

Startup 151

Startup Course Sales Entrepreneur 151

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

Tech.Co

APRIL 11, 2018

Plenty of workers have had enough: In the final quarter of 2017, according to real estate company Redfin , more residents left San Francisco than any other major U.S. But, you’d be wrong, according to a new report out from LinkedIn. LinkedIn’s April report on the state of the U.S. San Francisco Skills Gap.

Report 70

Report .Net Template Writing 70

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? What set of functionality would make your company launch-ready? Often this ties to marketing support. What about reporting and moderation? Analytics/Metrics - what are the key startup metrics that you will need to track?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? What set of functionality would make your company launch-ready? Often this ties to marketing support. What about reporting and moderation? Analytics/Metrics - what are the key startup metrics that you will need to track?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

OCTOBER 22, 2022

The long-standing rule of thumb that companies have ten years between significant disruptions was reset a few years ago to five years, according to experts Larry Downes and Paul Nunes. Stroh, which details the principles and metrics to follow for fostering innovation in any organization. by Patrick J.

Metrics 102

Metrics Startup Organization Demand 102

Berkonomics

SEPTEMBER 25, 2014

Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Dave’s syndicated cable show: The Berkus Report. Even a great marketing plan to gain an audience fails if there is not enough money to prime the pump.

Social Network 179

Social Network Metrics Ideas Sites 179

Berkonomics

MARCH 31, 2016

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. And that’s not as easy as “simply” selling the company or achieving a financial goal over time. So, how would you measure your effectiveness as a leader?

Resource 120

Resource Satisfaction Metrics Course 120

Startup Professionals Musings

SEPTEMBER 30, 2023

For example , when Yvon Chouinard founded Patagonia , a successful outdoor products company, his real goal was building safe products to help the environment. Some people love starting companies, while others enjoy scaling them. He also still gets excited to donate one percent of sales to environmental groups around the world.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. How can your company best benefit from social networking ads in 2016? How can your company best benefit from social networking ads in 2016? Top 3 Important Facebook Marketing Trends to Watch and Emulate. That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Both Sides of the Table

MAY 2, 2015

What I love about my job is getting to see teams of super-early-stage companies develop ideas that while raw have potential to make an impact on the market. Clearly the founders and senior executives of a company are the most valuable resources and their time should be maximized on the most valuable tasks.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

Startup Professionals Musings

MAY 4, 2020

In my experience as an advisor to startups, the difference is almost always related to the founder and their execution strategy , more so than to the solution quality or the market. Define success metrics, and measure progress regularly. Richard Branson , founder of the Virgin Group, now drives the strategy of over 400 companies.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. What is less understood are the consequences of these changes.

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Startup Professionals Musings

JANUARY 25, 2020

The long-standing rule of thumb that companies have ten years between significant disruptions was reset a few years ago to five years, according to experts Larry Downes and Paul Nunes. Stroh, which details the principles and metrics to follow for fostering innovation in any organization. by Patrick J.

Startup 138

Startup Organization Demand Customer 138

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

MAY 17, 2019

Loo--who was the very first employee at ServiceNow--explains what that means, and why companies use the startup's software. The company is all about data solutions which combine meaningful application frameworks together. I have been in IT service management for over 30 years, at companies even before ServiceNow.

SaaS 113

SaaS Startup Customer Custom 113

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Berkonomics

NOVEMBER 4, 2016

Originally created in the mid 1990’s to help with the imprecise problem of how to value early stage companies, especially those in technology, I developed what soon became known as “The Berkus Method” when published in the popular book, “Winning Angels” by Harvard’s Amis and Stevenson with my permission in 2001. Well, it had to happen.

Startup 120

Startup Examples Metrics Marketing 120

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Tech Zulu Event

JANUARY 30, 2012

Months of submissions and the amazing help from our judges , the Spotlight is shinning down on awesome companies that were born right out of Southern California. And now without further ado I present the Spotlight: LA Tech Winter Companies: Spotlight Companies. Bill serves on the boards of directors of numerous companies.

CalTech 91

CalTech Company Companies Idealab 91

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

SoCal CTO

JANUARY 26, 2010

I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies. I used an image from Roger Smith that describes the varying roles of a CTO as the company matures. In December 2007, I described how I commonly take on an Acting CTO Role in a Start-up.

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106