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8 Keys To Turning Your Company Into One That Matters

Startup Professionals Musings

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Connect with the bigger picture of the market and society.

Company 116
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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. The days of big-bang long-term campaigns that never change are over.

Customer 168
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4 Entrepreneur Categories Hunt For Market Innovations

Startup Professionals Musings

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Only a few of these slide into farming, as the company grows in employees and products.

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8 Keys To Innovation And Responding To Market Change

Startup Professionals Musings

As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups, while we had more resources and more experience. We didn’t notice as technology advances had opened a whole new market. The need for market and technology changes is unpredictable in any timeframe today.

Marketing 117
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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. The result significantly lightens the workload for healthcare professionals, allowing them to focus on decision making and patient care.

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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Make your company a ground-breaking invention machine. Most entrepreneurs who have built thriving companies settle into a protective and defensive mindset, clinging to core competencies of the past.

Marketing 123
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mobileStorm Employee Takes Bait, Gets Company Tattoo

socalTECH

Los Angeles-based mobileStorm , the online and mobile marketing firm headed by Jared Reitzin, has gotten its first taker on an offer by Reitzin to pay $1000 to any employee that gets a permanent tattoo of the firm's logo. Tags: mobilestorm tattoo tornado company spirit mobile marketing startup. READ MORE>>.