Berkonomics

MAY 9, 2019

And then that person opens his or her mouth and spends a boring two minutes describing their business to you? Tell me about your company in ten words or less.” And each lost an opportunity to tell their story in a memorable way that has power and boosts their enterprise value in the minds of the listener. We all have.

Coach 136

Coach Entrepreneur Email Examples 136

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

NOVEMBER 18, 2020

A specific example of a platform failure in this space, Neighborrow , enabled sharing of relatively low-value items (like power tools, bikes, and kitchenware), where the money saved was often offset by the inconvenience of pickup and delivery. Unused assets, as well as your free time, have no value on the shelf, and should be marketed.

Platform 145

Platform Startup Social Media Customer 145

Startup Professionals Musings

OCTOBER 29, 2021

Here are the key elements I see: Make your company culture virtual. Don’t wait for word-of-mouth to spread your culture. Use marketing, blogging, and industry conferences to get the message out. Building and maintaining a winning work culture is no longer just a function of the office.

Satisfaction 108

Satisfaction Outsource Study Platform 108

socalTECH

SEPTEMBER 12, 2019

What's the best way to reach out and recruit diverse candidates for your technology company? we spoke with co-founder Chuka Ikokwu to learn more about the startup and how it's helping companies to recruit more diverse workers. is an HR tech platform that makes it very easy for companies to source diverse talent. is all about?

Technical Review 140

Technical Review Startup Platform Resource 140

Startup Professionals Musings

APRIL 1, 2020

As they watched their market share dwindle instead, they realized too late that these segments were already defined, and they needed a new focused brand to attract customers from other segments. The result will be less visibility, slower growth, with fewer delighted customers and little word-of-mouth marketing.

Customer 123

Customer Custom Technical Review Examples 123

Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. For early stage investors, you probably don’t enough results to prove the power of your solution. Show that you have to ability to move the ball forward.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

InfoChachkie

NOVEMBER 24, 2014

A number of my UC Santa Barbara entrepreneurial students have asked my opinion of Robert Greene''s The 48 Laws Of Power , prompting me to check it out. For instance, his second law encourages power seekers to, "Never put too much trust in friends, learn how to use enemies." Greene: Reputation is the cornerstone of power. .

Hollywood 227

Hollywood Santa Barbara Entrepreneur Customer 227

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Startup 116

Startup Pricing Cloud Computing Customer 116

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

SEPTEMBER 26, 2014

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

Social Media 73

Social Media Customer Custom Mobile 73

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 56

Marketing Startup Technical Review Innocal 56

socalTECH

JULY 27, 2012

That's exactly what Retention Science (www.retentionscience.com), the latest firm out of the MuckerLab acceleartor, helps e-commerce companies do. How to you better convert web visitors into customers? Jerry Jao, the CEO of Retention Science, tells us how the firm is using big data to help e-commerce firms convert more customers.

Commerce 196

Commerce Platform Southern California Customer 196

Startup Professionals Musings

MARCH 3, 2018

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

NOVEMBER 7, 2016

The goal has to make the technology really accessible using the power of the smartphone, and bringing people into AR and VR as no one has done before in such a way. How did you come up with the idea for the company? Third Wave Digital (Allen DeBevoise), Dream Maker Entertainment Ltd. Tell us a bit about what your startup is working on?

Idealab 173

Idealab Artificial Inteligence Startup Ideas 173

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Customer 100

Customer Custom Marketing Demand 100

Both Sides of the Table

FEBRUARY 7, 2011

Market Opportunity. But what about markets? We always say that great opportunities are composed of a world-class team addressing a big & disruptive market opportunity. Years ago when I was a struggling entrepreneur I sat through scores of VC meetings presenting my vision, my company and my product. Let me explain.

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

Startup Professionals Musings

MAY 17, 2013

Even a huge multi-billion-dollar company can’t offer everything for everyone. There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. Start with social media, blogging, and word-of-mouth. Being a risk taker in business is not the same as being reckless.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

socalTECH

MAY 28, 2013

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. But, online, that''s not the case. We caught up with CEO and Co-founder Joe Marrapodi to hear more. What is Greentoe? Joe Marrapodi: GreenToe is a name your own price marketplace for products.

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

JANUARY 12, 2013

This is a term indicating the use of “crowd appeal” to get money from interested people on the Internet for a share of your company. This is a term indicating the use of “crowd appeal” to get money from interested people on the Internet for a share of your company. Osmosis marketing. Super-angels. Minimum Viable Product (MVP).

Entrepreneur 109

Entrepreneur Startup Web Equity 109

socalTECH

AUGUST 17, 2020

Indi is focused on powering individual commerce. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. Our interview today is with serial entrepreneur Neel Grover , the CEO and founder of Indi (indi.com). What is Indi?

Help 113

Help Commerce Platform Orange County 113

Both Sides of the Table

APRIL 30, 2011

So I’ve spent the last few years checking out companies that are trying to solve for this problem. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down.

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 91

Marketing Startup Demand Customer 91

InfoChachkie

JANUARY 9, 2012

Note: This is an installment in the Iconic Advice series. Other installments include: Jeff Bezos , Steve Jobs and Richard Branson. Pressure Helps You Break Through Your Breakdowns. "Mickey " If you haven't already subscribed yet, subscribe now for. free weekly Infochachkie articles! . "Mickey free weekly Infochachkie articles!

Tips 277

Tips Startup Entrepreneur Entertainment 277

Startup Professionals Musings

APRIL 20, 2012

Even a huge multi-billion-dollar company can’t offer everything for everyone. There is nothing more exciting than finding a lucrative market that everyone else has failed to spot or target. Start with social media, blogging, and word-of-mouth. Being a risk taker in business is not the same as being reckless.

Entrepreneur 101

Entrepreneur Advertising Social Media Competition 101

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. Sometimes I make a blog entry. Look forward to the discussion.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

MARCH 27, 2009

The company has been based in Salt Lake City from the beginning, but we are now expanding with a significant presence and business nerve center in San Diego. We expect we will triple the size of the company in San Diego in the next year. What is Sorenson Media about? Peter Csathy: Sorenson Media has been around for several years.

Media 100

Media San Diego Southern California Class 100

InfoChachkie

SEPTEMBER 15, 2011

A mis-hire at the outset of your company can irreversibly alter the trajectory of your corporate culture. A mis-hire at the outset of your company can irreversibly alter the trajectory of your corporate culture. In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman.

Tips 279

Tips Startup Framework Customer 279