category strategic-planning 
Startup Professionals Musings
JULY 31, 2019
After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. For example, I recently picked up my phone to call a well-advertised local company for a TV repair.
Startup Professionals Musings
DECEMBER 31, 2018
Just ask former big brand companies, like Blockbuster, Kodak, Lehman Brothers, and Sears, what happened to them. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Redefine your product to reach a new category.
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Both Sides of the Table
JULY 21, 2014
And as I always assert, “Great companies are built in downturns. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. And it’s when mediocre companies get pulverized.” I remember, for example, when business intelligence swept through companies globally.
socalTECH
FEBRUARY 4, 2013
Fascinating idea for a company. Can you talk about what Little Black Bag is and the origins of the company? Dan Murillo: Little Black Back is what we call an entertainment shopping company. We think there is a new category of the e-commerce and shopping sector, the entertainment sector. It gets quite strategic.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Startup Professionals Musings
AUGUST 31, 2018
As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid.
socalTECH
AUGUST 27, 2018
However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more. He reports to another department. That really helps improve conversion.
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