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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance.

Metrics 102
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Netflix employees stage a trans solidarity walkout, pose list of demands

TechCrunch LA

Netflix employees staged a walkout yesterday in response to the company’s handling of a Dave Chappelle special that premiered on October 5. They want Netflix to address a list of demands in the categories of content investment, employee relations and safety, and harm reduction. brb walking out.

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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

We all get a lot of email. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time it would take to read them all and respond to those that expect a reply you would be astounded. Many people ramble in emails. And we send off scores of them, too.

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Are you killing innovation in your company?

Berkonomics

Here’s one for executives of any company with next generation products in mind. In many companies, there are quiet geniuses, wanting to work on projects outside of the daily focus of the department or company. Technology companies are prime targets for this problem. . First, let’s recognize the problem.

Company 156
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Private tech companies mobilize to address shortages for medical supplies, masks and sanitizer

TechCrunch LA

While some of the largest privately held technology companies, like SpaceX and Tesla , have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing.

Company 281
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What is your biggest error in company planning?

Berkonomics

Most entrepreneurs quote a resource for market size but fail to then take the next step to eliminate all parts of that market unreachable by the company or product. Email readers, continue here…] It’s easy to find someone to quote a size of market estimate. The post What is your biggest error in company planning?

Company 156
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Take only “smart money” investments

Berkonomics

We have previously made the case that professional investors demand more in the form of restrictive covenants and lower valuations. Each of these companies needed more cash than professional angel investors were willing or able to provide, and we turned to the venture community for larger investments.

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