socalTECH

SEPTEMBER 21, 2016

Ventura-based The Trade Desk , which operates an online advertising exchange, priced its IPO late Tuesday evening, saying that it will sell 4,666,677 shares of its Class A common stock at $18.00 The company will begin trading today on the NASDAQ Global Market as TTD. and $18.00 and $16.00 per share on August 31st. and $18.00

Pricing 100

Pricing Ventura Incubator Class 100

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

DECEMBER 11, 2019

He is regarded by many as the number-one authority on virtual staffing and personal outsourcing, and is himself a successful entrepreneur based in the Philippines. I was impressed with his summary of the top ten outsourcing mistakes made by entrepreneurs, followed by real guidance on how they can and should be avoided. Be flexible.

Outsource Development 121

Outsource Development Outsource Entrepreneur Summary 121

Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment.

Competition 156

Competition Research Summary Pricing 156

Both Sides of the Table

FEBRUARY 14, 2016

There is much discussion online and also in small, private groups, about why the price of technology companies – public and private – are falling. Valuing any company can be difficult because it requires a degree of forecasting future growth & competition and ultimately the profits of the organization.

Startup 150

Startup Company Companies Venture Capital 150

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Social media facilitates marketing and sales. Savings here can easily reach another $10K per month.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

Marketing 123

Marketing Technical Review Customer Custom 123

Startup Professionals Musings

MARCH 8, 2021

“Intrapreneurs” are entrepreneurs inside big companies, who do corporate spin-offs. A spin-off is merely a startup spawned by a mature parent (company), and conventional logic would dictate that it has a survival advantage over the lowly startup. Foreign companies in the US like to use spin-offs to find expansion opportunities.

Company 125

Company Companies Startup Examples 125

Both Sides of the Table

JANUARY 20, 2011

I was having a chat with an entrepreneur who I really like and who I try to mentor from time-to-time. This is extra frustrating in an era in which all you read about is how frothy the VC / funding market is these days. You might be positioning your market or the opportunity wrong. He was price signaling without knowing it.

Pricing 284

Pricing Venture Capital Competition Startup 284

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Peruse company reports from your business domain. Conduct your own customized market research.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Both Sides of the Table

JUNE 9, 2013

And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime. Why is Collaborative Consumption Becoming a Hot Trend for Startup Companies? Prices down. I described that phenomenon in this post.

Marketing 361

Marketing Course Pricing Networking 361

Both Sides of the Table

MARCH 1, 2010

I call it the entrepreneur thesis. I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). It’s entrepreneurs I back. I’m on the record as saying I’m 70% management, 30% market. A thesis.

Entrepreneur 321

Entrepreneur GRP Partners Venture Capital Invest 321

InfoChachkie

FEBRUARY 25, 2013

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. As noted in Startup Advice From College Dropouts , successful entrepreneurs are often poor students.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

Startup Professionals Musings

MAY 26, 2021

Thus I recommend to every business owner and entrepreneur that you focus constantly on building and maintaining personal trust through the following strategies: Use storytelling to highlight previous trustworthiness. Proactively market and defend your trust image. Take full responsibility for key business milestones.

Company 165

Company Companies Metrics Entrepreneur 165

Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383

Startup Company Companies .Net 383

socalTECH

NOVEMBER 27, 2012

Southern California entrepreneur Elon Musk has huge success this year, in (literally) getting commercial spaceflight firm SpaceX --based in Hawthorne--off the ground and into space, with a hugely successful set of flights to the International Space Station (ISS). and $15.00. Musk's last IPO success was electric car maker Tesla Motors.

Pricing 185

Pricing Southern California SpaceX Hawthorne 185

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs. A story of a company that couldn’t see far enough ahead.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs. A story of a company that couldn’t see far enough ahead.

Marketing 120

Marketing Class Startup Research 120

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed. It has always stood out in my mind.

Company 295

Company Companies Gogii Google 295

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

MARCH 14, 2021

How does an entrepreneur best deal with that environment? Jeremy applies his culture shift tenants to political and generic social issues, but I have adapted them here more specifically to the business realm of entrepreneurs and startups: Establish a social contract. I saw some real insights in the classic book by Jeremy D.

Marketing 127

Marketing Social Media Technical Review Product 127

Both Sides of the Table

MAY 30, 2018

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals.

Venture Capital 324

Venture Capital Pricing Startup Invest 324

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

SEPTEMBER 16, 2022

He is regarded by many as the number-one authority on virtual staffing and personal outsourcing, and is himself a successful entrepreneur based in the Philippines. I was impressed with his summary of the top ten outsourcing mistakes made by entrepreneurs, followed by real guidance on how they can and should be avoided. Be flexible.

Outsource Development 138

Outsource Development Outsource Summary Training 138

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". The first thing I did was raise our prices.".

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

AUGUST 30, 2010

My advice to entrepreneurs was and is “ when the hors d’oeuvres tray is being passed take two ” (e.g. So I agreed to offer my current thinking on the economy and what it portends for the VC industry & fund raising for entrepreneurs. raise money now to weather any storms). Such is the case with advanced batteries.

Entrepreneur 298

Entrepreneur Venture Capital Technical Review Startup 298

Both Sides of the Table

AUGUST 9, 2011

So the industry formed around a day of the week when all partners could avoid having company board meetings or traveling. Valuations were enormous relative to progress in companies. Companies with less than $2 million in revenue were asking for $50-60 million valuations and getting them. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285

Startup Product Demand Los Angeles 285

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). Product line pricing. Cost-based model. Skip it where there are many competitors.

Pricing 116

Pricing Product Customer Custom 116

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

TechCrunch LA

MAY 14, 2020

Ettitude , the Los Angeles-based, direct-to-consumer startup making sustainable bedding and sleepwear from bamboo fibers, has raised a sustainably sized round that should keep the company going even in the face of an economic recession. she relocated and took her company with her. ” The $1.6 ”

Sample 184

Sample Startup Los Angeles Sales 184

InfoChachkie

SEPTEMBER 17, 2012

However, certain questions can be tricky for an entrepreneur to answer. Below are five common questions an entrepreneur will encounter when seeking venture funding. Handled appropriately, these questions provide investors a window into an entrepreneurs’ soul, which minimizes the chances of a future misalignment.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

Statistics 120

Statistics Research Report Newsletter 120