Berkonomics

APRIL 11, 2019

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. It is a failed litmus test for the entrepreneur, even if the plan is for a totally new device or service that could take the world by storm. Your potential customers could choose “do nothing.”. We investors see this all the time.

Competition 120

Competition Slides Research Sales 120

Startup Professionals Musings

JUNE 23, 2021

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

JANUARY 29, 2020

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 128

Customer Custom Activity Social Network 128

Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment. In this case, the competition was not from a company but from a new technology.

Competition 156

Competition Research Summary Pricing 156

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Display advertising. Trade shows.

Customer 146

Customer Custom Marketing Startup 146

Berkonomics

JULY 19, 2018

Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies and components just-in-time to make the assembly line. Dell’s response would be something like “Quality custom computers more quickly than the competition.” How will your customers react to your positioning?

Competition 226

Competition Examples Customer Custom 226

Berkonomics

NOVEMBER 19, 2015

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. WHAT I want, WHEN I want, and WHERE I want.’.

Customer 120

Customer Custom Demand Email 120

Berkonomics

FEBRUARY 17, 2022

He stated that everything rides upon his credibility when he declares that he can produce a quality product on time, especially when his competition has faltered attempting to do so. Email readers, continue here…] And we all know that once posted, a bad comment or review cannot be erased and remains forever. And your promises?

News 156

News Customer Custom Email 156

Berkonomics

APRIL 19, 2012

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” It is a failed litmus test for the entrepreneur, even if the plan is for a totally new device or service that could take the world by storm. Email readers, continue here.] Consider the state of the economy.

Competition 189

Competition Slides Sales Ideas 189

Berkonomics

DECEMBER 29, 2022

Authors Jeanne Liedtka and Tim Oglivie have created a framework for creation of a new product or service – one worth spending at least a cycle of time for review. What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? What wows? What works?

Design 156

Design Framework Ideas Customer 156

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service?

Resource 156

Resource Competition Examples Customer 156

Berkonomics

MAY 28, 2020

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers.

.Net 156

.Net Resource Competition Customer 156

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency.

Tool 131

Tool Startup Software Review Technical Review 131

Berkonomics

DECEMBER 29, 2016

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

.Net 226

.Net Sales Customer Custom 226

Berkonomics

MARCH 10, 2010

Your customers know what they want more than you do. Find one to teach you. This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. Together we would work out solutions in the form of new functions, new controls, new reports, and new safeguards.

Customer 149

Customer Custom Design Conference 149

Startup Professionals Musings

AUGUST 15, 2022

Digital commerce: infinite options for buying goods and services online. More and more company and personal services are being virtualized to the Cloud. This gives rise to the personalization and customization that we all want. Crowdsource: putting your audience to work beyond customers.

Startup 126

Startup Social Media Entertainment Metrics 126

Berkonomics

JUNE 2, 2022

Email readers, continue here…] Using your attorney or accountant to find who is close to the decision maker sometimes works. Are you working with or selling to a particularly important competitor to your target customer? Let me reinforce this: never reveal competitive information to gain access or advantage.

Ideas 156

Ideas Sales Competition Venture Capital 156

Berkonomics

JULY 6, 2017

Know your market and competition, or don’t spend a dime on anything else. Merely adapting the switches to new digital phones would not work, since guests no longer needed the service itself, being instantly self-sufficient. In this case, the competition was not from a company but a new technology. There is no competition.”

Competition 266

Competition Research Summary Pricing 266

Berkonomics

DECEMBER 3, 2020

Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. The group starts with a blank sheet, and toils through idea after idea, trying to come up with a product or service that might become the next FedEx. Then remove it.

Startup 156

Startup Ideas Customer Custom 156

Startup Professionals Musings

AUGUST 22, 2015

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 104

Customer Custom Startup Social Network 104

Berkonomics

MARCH 5, 2020

Is the product or service possible to produce at all, let alone economically enough to. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. And fifth: Competitive risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Startup Professionals Musings

JULY 12, 2014

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 106

Customer Custom Entrepreneur Social Network 106

Berkonomics

NOVEMBER 25, 2021

Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical. Fourth is competitive risk. Third is finance risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

OCTOBER 28, 2021

This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. So, is your (SOM) serviceable obtainable market large enough? Is this a problem or an opportunity?

.Net 156

.Net Statistics Marketing Research 156

Startup Professionals Musings

FEBRUARY 7, 2018

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 53

Customer Custom Social Network Study 53

Startup Professionals Musings

APRIL 24, 2012

It seems like many business people are becoming so technology addicted to their iPhones and email that they forget to listen to what their customers want, or even forget to ask. Slightly more said it’s okay to be “plugged in” during their honeymoon, and eight percent think it’s alright to surf the web during religious services.

Customer 111

Customer Custom Social Network Email 111

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 91

Social Media Customer Custom Media 91

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Later they became big business in Financial services lead-gen. o Put a timeframe/money – competition in the picture. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

Berkonomics

JULY 4, 2013

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers.

.Net 235

.Net Resource Competition Customer 235

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Customer Custom Media 99

Berkonomics

OCTOBER 17, 2019

Your employees, your shareholders, your customers, and your suppliers are all driven by this question. Email readers, continue here…] Suppliers need you to be a good customer, to pay a reasonable price for goods or services, to pay your bills on time, and of course to reorder when the time comes.

Customer 120

Customer Custom Course Email 120

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Customer Custom Tips 280

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. Email readers, continue here…]. You’ll have less competition. Think about your product or service. Keep your customer in mind. So, let’s up our marketing knowledge first with a few short answers to marketing questions….

Marketing 266

Marketing Resource Advertising Social Media 266

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need. An example of how not to do it.

Sales 226

Sales Customer Custom Pricing 226

Tech Zulu Event

MARCH 19, 2015

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Social Media Automation Tools.

Competition 40

Competition Technology Social Media Tips 40

Startup Professionals Musings

APRIL 20, 2022

The next step is to effectively and continuously communicate through multiple channels, including walking-the-talk, email, and really listening to feedback. Be sure to encompass all your constituents, especially including customers. Foster collaboration rather than competition. Team members must feel motivated and enabled.

Product 109

Product Training Customer Custom 109

Eric Greenspan

JANUARY 13, 2014

They have the worst customer service of any company I deal with. If you have an issue renaming or merging a page, you get an email that says “denied.” Can you email them? They know it and so do their competition. Creator of mind blowing customer experiences. Facebook doesn’t seem to care.

Social Network 184

Social Network Email Competition Web 184