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Praying to the God of Valuation

Both Sides of the Table

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth.

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Niche marketing works. Here’s how.

Berkonomics

Simply, it’s offering a specific product or service to a specific group of people. So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. Think about your product or service. This is easy.

Marketing 266
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How to Out Amazon, Amazon

Both Sides of the Table

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it.

Product 296
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Best Alternatives to the Amazon Affiliate Program

Tech.Co

Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. Here are some of the top options available in 2020 to anyone who wants to earn a living or a side hustle by recommending products online. Top Publications: BuzzFeed News, Vox, New York Magazine.

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This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English

InfoChachkie

She used her meager savings to purchase a sewing machine and began creating dresses from magazine photos, which she sold for $25 each. Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

Company 96
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.

Press 319