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Enrou Wins $400,000 From Forbes

socalTECH

Los Angeles-based Enrou , an online marketplace for fashion and lifestyle products which benefit causes such as education, entrepreneurship, the environment, empowerment of women, and youth, has scored a $400,000 prize from Forbes, as part of a competition from the magazine publisher. READ MORE>>.

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Niche marketing works. Here’s how.

Berkonomics

Simply, it’s offering a specific product or service to a specific group of people. So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. You’ll have less competition. Think about your product or service. This is easy.

Marketing 266
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Praying to the God of Valuation

Both Sides of the Table

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth.

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Startup Looks To Take On United Online's Classmates.com

socalTECH

The competition comes even as United Online appears to have been beating a quick retreat from that business, instead shifting users to Memory Lane, a new site which offers up actual, digitized high school yearbooks, nostalgic content, old magazine covers, and other products geared to a similar user base as Classmates.com.

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Best Alternatives to the Amazon Affiliate Program

Tech.Co

Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. Here are some of the top options available in 2020 to anyone who wants to earn a living or a side hustle by recommending products online. Top Publications: BuzzFeed News, Vox, New York Magazine.

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How to Out Amazon, Amazon

Both Sides of the Table

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it.

Product 296
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Why Uber Should Go Public

Both Sides of the Table

At the Upfront Summit this past week there was an electric interview of Fred Wilson led by well-researched and artful Dan Primack of Fortune Magazine that ended up making news. Of course you should read the book so I don’t bastardize his arguments but two (of the six) guiding principles come down to competition and science.