Remove Competition Remove Customer Remove Mentor Remove Sales
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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Treat every customer exceptionally before they complain. Even the best marketing doesn’t do it.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. Get interactive with online users and customer feedback. Publishing your content is positive, but responding to customers online multiplies your impact. Sponsor customer events for visibility and giveaways.

Marketing 119
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8 Reasons Why Great People Make Processes Repeatable

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Customers demand more engagement and flexibility. People-centric leaders drive ownership and engagement down to their customer-facing team members.

Coach 128
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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Intellectual property is required for a competitive edge. Even the best college degree is not a substitute. Neither is good.

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8 Startup Excesses Which Will Jeopardize The Business

Startup Professionals Musings

The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often. Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Then always measure customer results, not work.

Startup 161
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Get connected to the right mentors and your business may catapult to the next level. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? He is very hands-on and helpful – especially for any company looking into customer acquisition.