Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Organization 280

Organization Custom Customer Tips 280

Both Sides of the Table

JANUARY 13, 2011

I believe in this so much that, despite my post advising you to be prepared for the *norm* in VC, I wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. I think the norm in the industry is still to see Powerpoint slides and I wouldn’t hold this against anybody.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

socalTECH

OCTOBER 14, 2013

We''ve put a spin on this, where you can use your own personalization or custom designs for your own Bluetooth headset, just like you would create a personalized case for your smartphone. Finally, I started pushing the idea, like a vacuum cleaner sales men, showing it to retailers and vendors, and it finally caught on. READ MORE>>.

Startup 241

Startup Slides Orange County Design 241

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. and trademarks.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

AUGUST 7, 2015

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. These don’t get funded, nor bought by customers.

Product 103

Product Slides Custom Customer 103

socalTECH

APRIL 26, 2017

One, is an upright, traditional looking microscopes, where you look at glass slides. My background is I was a sales rep in this industry for fourteen years, with Nikon. The first thing you are trained on, is to qualify customers and figure out if they need upright or inverted microscopes.

Tech Coast Angels 124

Tech Coast Angels Startup Sales Slides 124

Both Sides of the Table

SEPTEMBER 11, 2009

I also recently wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. It’s the same as in any sales-oriented meeting and make no mistake raising money is sales. I need something structured like slides or a demo to orient me. Who are your key customers?

Venture Capital 238

Venture Capital Slides Startup Sales 238

Tech.Co

MAY 22, 2018

One of the biggest turn offs for investors are founders who don’t know the basics of their business, especially their market and customer. They have to know their industry, know their customers, and understand what it takes to make their customers happy.”. Try to keep the presentation tight, 10 slides is ideal,” Gruber said.

Tips 70

Tips Help Slides Technical Review 70

socalTECH

APRIL 26, 2017

One, is an upright, traditional looking microscopes, where you look at glass slides. My background is I was a sales rep in this industry for fourteen years, with Nikon. The first thing you are trained on, is to qualify customers and figure out if they need upright or inverted microscopes.

Tech Coast Angels 100

Tech Coast Angels Startup Sales Slides 100

Both Sides of the Table

NOVEMBER 3, 2010

The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO.

Sales 296

Sales Pricing Startup Custom 296

Startup Professionals Musings

FEBRUARY 13, 2016

As a startup advisor and investor, I recommend a pitch deck with about 10 slides backed up with a written business plan of approximately 20 pages, both containing quantified answers to the following key questions. Investors want to hear about customers with money who have a painful problem that you can solve now.

Invest 108

Invest Startup Slides Equity 108

Startup Professionals Musings

JUNE 10, 2011

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Here is how and why it works, including a customer-centric quantification of the benefits. Explain how you will make money and who pays you (real customer).

Slides 93

Slides Competition Sample Sales 93

Both Sides of the Table

FEBRUARY 27, 2019

Board meeting gets scheduled Nobody thinks too much about it until a week or two before Management team has a last-minute scramble to pull materials together Management is super focused on its daily work of … winning customers, signing biz dev, shipping product … so this prep is a last minute “fire drill” and is seen as a slight distraction.

Startup 226

Startup Slides Metrics News 226

Both Sides of the Table

MAY 24, 2018

controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. Building models to evaluate the deal and/or reviewing customer files, company financials, business plans, etc. This is Sales 101.

Venture Capital 314

Venture Capital Technical Review Invest Slides 314

InfoChachkie

OCTOBER 5, 2011

As noted in RIP RFPs , entrepreneurs should generally avoid RFPs because they cannot afford to expend the time and resources required to participate in such regimented and lengthy sales processes. As noted in Competitive Sleuthing , some partners routinely share information about the companies with whom they are working. .

Startup 216

Startup Slides Resource Organization 216

Startup Professionals Musings

JULY 27, 2018

Unfortunately, customers look for value in solving their problem, and new technologies alone scare them, so these solutions don’t get bought by customers, or funded. Certainly a slide or two needs to carry over describing the product and features at a high level. Intellectual property and sustainable competitive advantage.

Product 58

Product Slides Entrepreneur Invest 58

Startup Professionals Musings

DECEMBER 8, 2017

Let me be quick to say that a plan doesn’t have be a book, and probably should start as a “pitch deck” of maybe a dozen slides which cover all the right bases. Since this document is outward facing, it is important to keep the terminology and tone consistent with that of your customer set, investors, and business partners.

Startup 65

Startup Writing Patents Competition 65

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

JULY 31, 2015

Passionate entrepreneurs tend to talk on and on about their disruptive technology, their intent to change the world and free services, but if a business can’t provide quantifiable value to real customers, the dream will likely turn into a nightmare. Skip the sales pitch and avoid preaching. Build up for the punch line at the end.

Startup 104

Startup Summary Patents Examples 104

Both Sides of the Table

APRIL 20, 2010

I recently did a post for startups on understanding sales people. They care about the quality of what is build more than they care about end customers. As you head into the phase where you’ve had real customers paying real money for a period of time you’ll have a whole new set of issues. In summary.

CTO Hire 400

CTO Hire Fractional VPE Startup Outsource Development 400

SoCal CTO

SEPTEMBER 20, 2011

You’ll learn about competitive products that exist or are being built. You’ll refine your sales and investor pitch. Beyond that, I want lots of conversations with experts, users, customers, VCs, partners, etc. Someone Stole My Startup Idea – Part 2: They Raised Money With My Slides?!

Startup 211

Startup IP Ideas Patents 211

SoCal CTO

SEPTEMBER 20, 2011

You’ll learn about competitive products that exist or are being built. You’ll refine your sales and investor pitch. Beyond that, I want lots of conversations with experts, users, customers, VCs, partners, etc. Someone Stole My Startup Idea – Part 2: They Raised Money With My Slides?!

Startup 198

Startup IP Ideas Patents 198

Tech Zulu Event

MARCH 16, 2015

There’s plenty of capital out there, but there’s also a lot of competition for startup funding. This can be a great way to test your product and get customer feedback. Customer financing can minimize your risk, providing more cushion to meet your milestones. Use before and after slides to hit home with investors.

Startup 40

Startup Venture Capital Equity Funding 40

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Send me in a corner to work on slides, graphs, spreadsheets and charts. I have published many of these PR Tips before.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385