Competition Demand Email Sales 
Berkonomics
NOVEMBER 24, 2022
Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Opportunity can come when least expected.
Berkonomics
DECEMBER 3, 2020
Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. Where’s your bottleneck in production or sales or development?” “If you could invent a solution, what would it be?”. A thought exercise. Then I’d advise them to visit the CEO.
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Berkonomics
JULY 26, 2018
These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.
Berkonomics
OCTOBER 13, 2016
Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
Berkonomics
MARCH 6, 2014
Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. Where’s your bottleneck in production or sales or development?” “If you could invent a solution, what would it be?”. Email readers, continue here.] Dave’s workshops.
Berkonomics
JULY 9, 2011
These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.
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