Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. Human-experience design always supplements technology-driven design, and environmentally sustainable design. If you are looking for a competitive advantage, creating a positive total user experience is the place to start.

Design 105

Design Custom Customer Product 105

Startup Professionals Musings

JANUARY 6, 2021

Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. For example, Mark McClain, cofounder and CEO of SailPoint Technologies , created an employee growth culture resulting in growth of forty percent a year, with more than $100 million in revenues.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

JUNE 12, 2022

Existing technologies have been “commoditized” globally. Competitive advantages are rapidly vaporizing on these. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. New emerging manufacturing technologies (e.g.,

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

TechCrunch LA

MARCH 18, 2019

How did we go from collaboration to competition, from consensus to dissention, from a reliable digital resource to an amplifier of questionable information? Today, almost no one would say that the internet was unequivocally wonderful, open, collaborative, trustworthy or ethical. Sadly, the internet is far more complicated to access than that.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. Human-experience design always supplements technology-driven design, and environmentally sustainable design. If you are looking for a competitive advantage, creating a positive total user experience is the place to start.

Custom 150

Custom Customer Design Product 150

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Taking care of people generates a quid pro quo.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. Many customers now actively seek out new technologies, rather than wait for many others to try it first. The leading edge was too often the bleeding edge.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

AUGUST 1, 2015

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace.

Custom 97

Custom Customer Social Media Outsource Development 97

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Build a following and start a brand through social media.

Funding 73

Funding Social Media Slides Platform 73

Startup Professionals Musings

JUNE 13, 2014

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace.

Custom 96

Custom Customer Social Media Outsource Development 96

Southern California Edison Blog

NOVEMBER 11, 2020

The telecommunications industry is undergoing a transformational period as customers are expecting more reliable connectivity with more features as new technology rolls out, such as with 5G. Shifting consumer needs – Consumers are continuing to adopt cloud-based technologies with the communication capabilities they desire.

Networking 56

Networking Competition Southern California Custom 56

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Custom Customer Mobile 73

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. Lolita Carrico: Social media had a lot to do with it, for sure.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

OCTOBER 5, 2018

The rules of business and technology are changing rapidly, and the pace of change is only accelerating. For example, no one learned a couple of decades ago that the biggest opportunities ahead would include social media, ecommerce, and computers on our wrists. Explore new technologies and innovative new approaches.

Examples 85

Examples Social Media Competition Guide 85

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

APRIL 5, 2017

Luxury goods can easily flow into or out of emerging nations, changing cost factors as well as demand. Technological innovations disrupt stable markets. Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world.

Social Media 74

Social Media Demand Custom Customer 74

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

DECEMBER 10, 2010

California's technology industry possible. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Venture Partners , Rustic Canyon Partners , Binary Pulse Technology. Technology. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. For example, “We just patented a new battery technology that will cut your smartphone charge time and cost in half.” and trademarks.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

FEBRUARY 24, 2017

Based on my own years of experience in this space, I would like to highlight a critical subset of his key ingredients for success, to save you from the frustrations and setbacks we both have felt: Implement real competitive differentiation. Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy.

Social Media 56

Social Media Pricing Technical Review Demand 56

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? The way to get ahead of the competition is to look at what they’re doing right and do it better. Get the Most for Your Money.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. It takes a well-rounded and motivated team to run a competitive business today.

Technical Review 84

Technical Review Custom Customer Startup 84

Startup Professionals Musings

SEPTEMBER 9, 2019

Existing technologies have been “commoditized” globally. Competitive advantages are rapidly vaporizing on these. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. New emerging manufacturing technologies (e.g.,

Entrepreneur 87

Entrepreneur Offshore Technical Review Outsource 87

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. How does this solution provide a competitive advantage? How does this solution make the customer a visionary/market leader?

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Startup 103

Startup Marketing Social Media Technical Review 103

socalTECH

JUNE 9, 2014

Lee Essner: Jukin Media starts with the assumption that you can take any video viral. We have a team of people and technology which scours the Internet, and looks for videos we like and think would be a perfect fit for our Youtube channels. We then help push those videos through social media channels, and help them go viral.

Media 235

Media Content Startup IP 235

Startup Professionals Musings

APRIL 22, 2019

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility. Taking care of people generates a quid pro quo.

Coach 94

Coach Organization Mentor Startup 94

socalTECH

SEPTEMBER 24, 2014

Prior to Tilofy, I had technical positions at Yahoo, Microsoft, and Samsung, ranging from development, to program management, to senior technology person on Samsung''s smart TV platform. Ali Khoshgozaran: Before we started the company, me and my partner had participated in the USC Viterbi startup competition. How did Tilofy come about?

USC 236

USC Southern California Organization UCLA 236

Tech Zulu Event

JUNE 10, 2013

However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW ). Today that changes as two major brands Callaway and Uber, partner to offer on-demand rides at one of the largest events in sports.

Software Review 104

Software Review Technical Review Social Media Course 104

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. How does this solution provide a competitive advantage?

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

NOVEMBER 30, 2015

A C-corporation is more complex and expensive, and is recommended only if you expect to pitch to professional investors who demand preferred stock, or to more than 100 potential shareholders. If your strength is technology, find a co-founder who has a comparable strength in business, finance or marketing.

Entrepreneur 59

Entrepreneur Startup Technical Review Ideas 59

Startup Professionals Musings

FEBRUARY 22, 2015

Existing technologies have been “commoditized” globally. Competitive advantages are rapidly vaporizing on these. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. New emerging manufacturing technologies (e.g.,

Startup 102

Startup Entrepreneur Offshore Technical Review 102

Startup Professionals Musings

NOVEMBER 24, 2013

Existing technologies have been “commoditized” globally. Competitive advantages are rapidly vaporizing on these. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. New emerging manufacturing technologies (e.g.,

Entrepreneur 105

Entrepreneur Offshore Startup Technical Review 105

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. We of course all instinctively know when we see a brand that is well established what it stands for?—?Warby Get Physical!

Product 296

Product Course Custom Customer 296

Startup Professionals Musings

SEPTEMBER 23, 2017

Existing technologies have been “commoditized” globally. Competitive advantages are rapidly vaporizing on these. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. New emerging manufacturing technologies (e.g.,

Offshore 55

Offshore Technical Review Entrepreneur Outsource 55