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The Berkus Method: Valuing an Early-Stage Investment

Berkonomics

An example would be a drug development company needing various stages of FDA approval, substituted for “prototype” above. million), but certainly also allowing the investor to put much lower values into each test, resulting in valuations well below that amount. There is nothing wrong with changing the five tests to meet individual needs.

Invest 306
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Know your four “P’s” to build business in a new year!    

Berkonomics

For example: Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed. How do you efficiently get your offering from development to market? Then there is the third P performance.

Resource 156
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How to Out Amazon, Amazon

Both Sides of the Table

As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. It is on this last point where Amazon is best positioned to dominate markets. So Why Does This Matter?

Product 296
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Startup CTO or Developer

TechEmpower

Increasing competitive advantage? Getting something to market and getting funding override any other concerns. But be careful, and mind the gap – the Founder-Developer Gap, that is! Hiring a hands-on lead developer might seem like the right move for an early stage startup. Can the Right Lead Developer Address This?

CTO Hire 260
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. they can build teams that really focus on building & marketing great products. But also when you’re developing so is your competitor. This has been their formula for nearly 15 years. I further that.