Remove great-expectations
article thumbnail

8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. No matter how great your innovation, don’t count on word-of-mouth to save you. Incent these early.

Product 141
article thumbnail

How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Great ideas solve big problems, preferably painful needs that people will readily be willing to pay money for a solution. Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Is the opportunity large and growing?

Startup 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Great ideas solve big problems, preferably painful needs that people will readily be willing to pay money for a solution. Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Is the opportunity large and growing?

Startup 166
article thumbnail

6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

Here is a summary of their key observations, with our joint specifics on what to expect, and how to overcome these obstacles: Customers don’t buy what they don’t know and understand. Word-of-mouth is great, but it’s not a launch strategy that stands alone. Marketing alone cannot make a product great.

article thumbnail

6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

Here is a summary of their key observations, with our joint specifics on what to expect, and how to overcome these obstacles: Customers don’t buy what they don’t know and understand. Word-of-mouth is great, but it’s not a launch strategy that stands alone. Marketing alone cannot make a product great.

article thumbnail

6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. Others include the marketing awareness and education stage, online and in-store shopping stage, setup stage, support, and upgrade considerations. People love Apple’s whole customer experience, and willingly pay a premium for the product.

Design 105
article thumbnail

8 Entrepreneurship Principles For Anticipating Change

Startup Professionals Musings

It requires an attitude of self-education, versus an assumption that someone else will provide the education. Great entrepreneurs strive to understand the depth of a customer need, rather than just the ability to recite a longer list of features. Learning means understanding, far beyond memorization.