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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111
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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. For example, “We just patented a new battery technology that will cut your smartphone charge time and cost in half.” and trademarks.

Product 169
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5 Startup Challenges That Derail Many Entrepreneurs

Startup Professionals Musings

See the story of Elizabeth Holmes and Theranos for an example of product snags leading to a disaster. Funding is depleted before customer sales ramp up. Keep control by writing every check personally, and manage receivable and payables tightly. Your customers and competition make unexpected moves.

Startup 131
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. For example, look at the following graph. One of them is profitability.

Startup 418
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Some Advice Before You Hit the Fund Raising Trail

Both Sides of the Table

Let me give you an example. I know that our repeat purchase rate is lower than the industry average now, but …” “I know that our margins are lower than VCs like to see, but …” “I know our revenue decelerated in the last 2 quarters of 2017, but …” Remember that fund raising is a sales process. Remind me why I love you?

Funding 236