Remove Competition Remove Information Remove Sales Remove Writing
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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. If you want to connect with customers, put aside your writing formalities. Then write it down. Lacks a sales angle. Your language doesn’t have to be perfect.

Content 146
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” Competition isn’t won or lost by your marketing decks?—?it’s What should not be in your deck?

Funding 239
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Above all, consider the corporate gate keeper.

Berkonomics

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? Every sales person with a bit of street history will resonate with this question. Dropping that name will often immediately draw a response if the decision maker is curious or particularly competitive.

Ideas 120
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The Changing Venture Landscape

Both Sides of the Table

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. If you’re going to play in the big leagues you need to be writing checks from a $700 million?—?$1 Are we in a bubble?” By definition?—?I’m of the fund.

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7 Staffing Strategies That May Cost You Your Business

Startup Professionals Musings

Hiring in any new venture needs to be a structured and high priority task, not the ad hoc informal process I see in many startups that are struggling to grow: Crisis mode hiring rather than planned team growth. You need the very best to maintain a competitive edge, and get the satisfaction you want for you and your team members.

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6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. If you want to connect with customers, put aside your writing formalities. Then write it down. Lacks a sales angle. It’s pretty simple to do.

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People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

Dipping: As a decision maker you rely on information being passed to you by the people who report to you. You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales.

Startup 308