Berkonomics
MARCH 28, 2024
They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. All other board functions are secondary.
Both Sides of the Table
JUNE 23, 2013
Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company. There are many out there and many books have been written on the topic.
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Both Sides of the Table
JUNE 17, 2013
In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.
Startup Professionals Musings
FEBRUARY 20, 2022
Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. If you want to connect with customers, put aside your writing formalities. Then write it down. Lacks a sales angle. Your language doesn’t have to be perfect.
Both Sides of the Table
MAY 19, 2018
When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. For starters you have to realize that fund-raising is a sales process. I have to back up and give you more context.
Both Sides of the Table
SEPTEMBER 10, 2021
I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. If you’re going to play in the big leagues you need to be writing checks from a $700 million?—?$1 Are we in a bubble?” By definition?—?I’m of the fund.
Both Sides of the Table
MAY 14, 2018
Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” What should not be in your deck? Competition isn’t won or lost by your marketing decks?—?it’s
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