Remove Competition Remove Marketing Remove Patents Remove Social Media
article thumbnail

6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

article thumbnail

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Here are some of the key ones: Patent protection in place as a barrier to entry.

article thumbnail

6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

Intellectual property is required for a competitive edge. You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Even the best solutions require marketing to survive.

article thumbnail

Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Here are some of the key ones: Patent protection in place as a barrier to entry.

article thumbnail

Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Watch that patent provide a real barrier to competitive entry. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. Even with the perfect product, your customers won’t even know you exist without marketing.

Startup 118
article thumbnail

7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.