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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Perhaps buyers cannot obtain attractive financing in the current market. If you are raising funds, list “do nothing” as a viable competitor in your slide deck. We investors see this all the time.

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Adding Slides Does Not Enhance Your Investor Pitch

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Here are the ten slides you need: Problem and market need. Make sure to communicate the relevance of your product / services to market needs. Investors like $1B markets with double-digit growth rates. Executive team.

Slides 99
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Be careful how you define your competition.

Berkonomics

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Perhaps buyers cannot obtain attractive financing in the current market. If you are raising funds, list “do nothing” as a viable competitor in your slide deck. That statement has killed more investment deals than almost any other.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Competition and sustainable advantage.

Slides 94
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Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

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Talking to a VC About Your Competitors

Both Sides of the Table

Competition. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. Here’s some thoughts on the competition slide and also how to talk about it: Competition.