Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. They noted that customers’ loyalty grew with their real preference for the unique product features offered.

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Competition Customer Custom Examples 123

Startup Professionals Musings

AUGUST 15, 2022

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Big data:” learning from the flood.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

AUGUST 10, 2020

Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology. A great technical LinkedIn profile is a good start, but not enough to assure success in your environment. A business startup is not an academic environment, or a big company research organization.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. 04% full, you should start looking for a new container.

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Social Media Media Snapchat Platform 140

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

OCTOBER 24, 2021

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. You need all these before you start looking for funding. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation.

Startup 145

Startup Patents IP Social Media 145

Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. VPN Startup tool: VPN Price: Free Hide.me While Hide.me

Tool 131

Tool Startup Software Review Technical Review 131

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? You need both to survive. Use non-fuzzy terms to quantify customer value. and trademarks.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

FEBRUARY 14, 2021

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. First to market, for example, is not normally a sustainable advantage for startups. Order-of-magnitude cost reduction or productivity increase.

Competition 166

Competition Funding Startup Patents 166

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

SEPTEMBER 6, 2021

Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Misunderstood pivots.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. None should be considered competitive mutually exclusive to any other.

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Social Media Media Marketing Resource 108

Startup Professionals Musings

FEBRUARY 11, 2023

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Watch that patent provide a real barrier to competitive entry. Note the growth of your team and your own leadership.

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

OCTOBER 4, 2021

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. It all starts with setting the right company strategy, including these elements: Inspirational statement of purpose and direction.

Competition 110

Competition Sales Customer Custom 110

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. 04% full, you should start looking for a new container.

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

JULY 5, 2021

Today you can start a new web site business for as little as $100, produce cheap smart phone apps, or lead the effort to tap the multitude of opportunities brought by capitalizing on our concern for dwindling natural resources. Consider the startup MarkForged , which takes carbon-fiber to a 3D printer.

Startup 162

Startup Resource Entrepreneur Social Media 162

Startup Professionals Musings

FEBRUARY 10, 2023

Even though the color of their money is always green, all startup investors are not the same. Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. It’s no fun for either side.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

NOVEMBER 4, 2020

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days. Do include some quantification.

Startup 166

Startup Education Ideas Customer 166

Tech Zulu Event

APRIL 30, 2014

In order to support all of these teams, there are several on-campus startup competitions every year, from the Silicon Beach USC competition to the New Venture Seed Competition, with prize funds to help build the companies. The University of Southern California is home to many innovative students and companies.

Competition 104

Competition Startup USC Southern California 104

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. So who do you believe, and what are the keys to success for your startup? Understand the basic tools – the social media trinity.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. 04% full, you should start looking for a new container.

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Capture your “secret sauce.”

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Incorporate brand personality and voice.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

NOVEMBER 25, 2019

Both are required to stay competitive. I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Reward shorter hours of high productivity. People who get paid by results have every incentive to think up smarter ways of getting work done.

Competition 127

Competition Case Study Platform Yahoo 127

Startup Professionals Musings

APRIL 20, 2022

In my experience, the right team culture is critical to every business and startup success, so every business leader wants to know how to create it. I believe you must start by being a role model for strong personal values and purpose, as well as empathy for others, sustainable energy, and self-awareness.

Product 109

Product Training Customer Custom 109

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

FEBRUARY 14, 2020

The new paradigm, driven by disruptive technologies, cloud-served supercomputing, and the new generation of young adults with global empathy, is partnering and giving something now for a competitive advantage in the future. A partnership was announced with the City of New York, to connect and grow NYC's startup ecosystem.

Startup 124

Startup IBM IBM Examples 124

Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy , and a motivated and prepared team in order to penetrate competitive defenses.

Marketing 125

Marketing Technical Review Startup Resource 125

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Social Media Media Marketing Platform 100

Startup Professionals Musings

JUNE 12, 2022

My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now often too embarrassed to even mention it. They have become a by-product of innovation rather than the cause of it: Conglomerates grew from industrialization, not innovation. Competitive advantages are rapidly vaporizing on these.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126