Remove Competition Remove Sales Remove Summary Remove Technology
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 97
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90
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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. Because the product plan is aimed internally, it can assume the reader has the relevant technology and jargon background. Technology, architecture, and feature descriptions.

Product 112
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7 Tips On Written Communications To Startup Investors

Startup Professionals Musings

Being very visible in the startup community, I still get an amazing number of badly written emails, rambling executive summaries, and business plans with one paragraph per chapter. In the competitive realm of business, you only get one chance to make a great first impression. You can’t afford that competitive disadvantage.

Tips 123
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Investors Love a Concise Executive Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Competition isn’t won or lost by your marketing decks?—?it’s it’s won by how you innovate and by how you execute.

Funding 239
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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. Assume competition and assume within the buying organization you have enemies. Why Buy Me?

Sales 150