Remove Competition Remove SEM Remove Services
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Yes, long before Yelp or any similar service. Google was clear that they WOULD NOT go into this business. So he founded … wait … CitySearch.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. .” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 106
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 102
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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Our cost is very low, which allows us a key, competitive advantage. Eighteen to twenty percent of the revenue is services. If providers are going with you because of the marketing and other services, why even have hardware involved at all? The reason we can do that, is we have figured out how to manufacture them very cheaply.

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